Pharma's Prescription
eBook - ePub

Pharma's Prescription

How the Right Technology Can Save the Pharmaceutical Business

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Pharma's Prescription

How the Right Technology Can Save the Pharmaceutical Business

About this book

The pharmaceutical industry needs a shot in the arm – and not a moment too soon. The executive suite is mired in a bygone era, a time when extensive, well-funded pharmaceutical R&D produced blockbuster drugs, kept everything in-house and reaped the financial rewards. But that way of working needs to change. Executives now need to know what the technologists in their companies are doing in order to survive the next decade. Written for those new to industry, as well as for experienced professionals or specialists looking to expand their knowledge, this book is a must-read for business executives and information technologists alike.Pharma's Prescription bridges the knowledge gap between current business practices and the most valuable technologies today. This book is filled with practical, real-life examples from industry and is a straightforward guide for all pharmaceutical and information technology executives who need to improve their businesses.- Focuses on practical solutions that are easily incorporated in your day-to-day work- Integrates business operations and information technology- Highlights the industry's top turn-around stories- Discusses pharmaceutical industry trends, growth opportunities, innovation drivers, regulatory complexities, and emerging market operations

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Yes, you can access Pharma's Prescription by Kamal Biswas in PDF and/or ePUB format, as well as other popular books in Medicine & Pharmacology. We have over one million books available in our catalogue for you to explore.

Information

Year
2013
Print ISBN
9780124076624
eBook ISBN
9780124076884
Subtopic
Pharmacology

Table of contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. Foreword
  6. Acknowledgements
  7. Biography
  8. Introduction
  9. Chapter 1. Pharma Health—Critical Parts Need Redesigning
  10. Chapter 2. The Pharmaceutical Value Chain—An Introduction
  11. Chapter 3. Technology Basics—An Introduction
  12. Chapter 4. Courageous New World: Strategies to Improve Business Outcomes
  13. Chapter 5. Measuring Business Values and Success
  14. References
  15. Index