eBook - PDF

The Psychology of Media and Politics

Name: The Psychology of Media and Politics
ISBN: 9780080454252

George Comstock,

Erica Scharrer,

328 pages
English
PDF
Available on iOS & Android

eBook - PDF

The Psychology of Media and Politics

George Comstock,

Erica Scharrer,

About this book

Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. The Psychology of Media and Politics discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society. Issues addressed include: - How powerful are the media in shaping political beliefs/judgment? - How has this power changed in recent years? - How does media influence voting behavior? - To what extent do media opinions affect political decision making? - Demonstrates the ways in which the media both constrain and facilitate democratic participation - Provides insight into why individuals have varying levels of attention to and interest in politics - Discusses such issues as political advertising, polls, debates, and journalists' pursuit of scandal - Describes why only some Americans turn out to vote in prominent elections - Offers a model of personal- versus social-level influences that extends beyond politics into other important topic areas - Brings together research and theories from the fields of Communication, Psychology, and Political Science - Reviews hundreds of key sources, both historical and contemporary

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Yes, you can access The Psychology of Media and Politics by George Comstock,Erica Scharrer in PDF and/or ePUB format, as well as other popular books in Psychology & Applied Psychology. We have over one million books available in our catalogue for you to explore.