Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors:
Margaret Briffa, Briffa
Marc Debieux, Cheaney & Sons
Jason Fulton, This Memento
Marc Goodman, Giancarlo Ricci
Simon Jobson, Dr. Martens
Tracey Neuls
Tricia Salcido, Soft Star Shoes
John Saunders, British Footwear Association
Joanne Stoker
Mary Stuart, mo Brog
- 208 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Information
Index
3-D printed footwear, 68, 69, 73
Abasova, Elvira, 212
Academic research papers, 25
Acquisition, 128, 135
Additive layer manufacturing (ALM), 68, 69
Add-on sales, 146, 159
Adidas, 19, 76, 168
Administration, 128, 135
Advertising, 204, 208, 231
paid-for advertising, 222
pay per click, 222, 228, 231
Advertising Standards Authority (ASA), 220, 225, 231
African footwear trade, ethics, 82–83
AIDA model (attention, interest, desire, action), 147, 159, 205, 231
Air Jordans, 19
Aldo, 129, 189
Amsgaard, Jacob, 23
Ansoff’s growth matrix, 126, 135
Anti-dumping duties, 80–81, 97
Antonio Berardi, 30
Apps, 163, 218, 231
Asia
flow of goods, 76
footwear production, 59, 63–65
free trade agreements, 81
global trade, 77
labor wages, 122
shoe sizing, 58
ASP (average selling price), 146, 159
ATV (average transaction value), 146, 152, 159
Bailey, Sarah, 139
Baker, Jonathan, 139
Banana Republic, 150
Bangladesh, 59, 65, 66, 81, 129
Bata India Ltd., 94
Bespoke
3-D printing, 68
shoe, 130
tailoring, 155
term, 54
Bespoke brand, 166, 179, 225
Birkenstock, 28, 30, 56, 211
case study, 34–37
flagship store, 37
function and fashion, 34–37
Birkenstock, Johann Adam, 34
Blair, Tony, 110
Blake sewn c...
Table of contents
- Cover
- Title Page
- Contents
- Foreword
- Preface
- THE FASHION FOOTWEAR CONSUMER
- FOOTWEAR DESIGN, CONSTRUCTION, AND PRODUCTION
- THE GLOBAL FOOTWEAR TRADE
- THE RETAIL AND E-TAIL LANDSCAPE
- MANAGEMENT STRATEGIES FOR RETAIL GROWTH
- VISUAL MERCHANDISING AND DESIGN CONCEPTS FOR RETAIL, E-TAIL & WHOLESALE
- BRAND IDENTITY AND PROTECTION
- BRAND MANAGEMENT
- MARKETING COMMUNICATIONS
- Bibliography
- Further Resources
- Index
- Acknowledgments and Picture Credits
- eCopyright
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Marketing Fashion Footwear by Tamsin McLaren,Fiona Armstrong-Gibbs in PDF and/or ePUB format, as well as other popular books in Business & Fashion Design. We have over 1.5 million books available in our catalogue for you to explore.