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Sustainability Is the New Advantage
Sustainability Is the New Advantage
📖 Book - PDF

Sustainability Is the New Advantage

Leadership, Change, and the Future of Business
Peter McAteer
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296 pages
language
English
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ePUB (mobile friendly) and PDF
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Available on iOS & Android
📖 Book - PDF

Sustainability Is the New Advantage

Leadership, Change, and the Future of Business
Peter McAteer
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About This Book

During the last 150 years, we have stressed the oceans, warmed the planet and overextended almost every natural resource. To create real change will require a generation of leaders and businesses that think and act differently. "Sustainability Is the New Advantage" identifies the skill sets, best practices, and new ideas needed to teach a new generation to start, grow, and manage sustainable organizations.

The shift to more sustainable business practices is the third act in the age of the corporation. Research tells us that during major market transitions, early adopters reign. That means only 15%–20% of businesses will make a bold transition to a sustainable business model during the next five to ten years. Everyone else will likely make incremental changes with less risk.

Transformation is a difficult process for any company and 'Sustainability Is the New Advantage' offers a straightforward process for sustainability champions to advocate for accelerated change. Each company that succeeds in becoming a sustainable business is a collective win for the business community as well as future generations. To paraphrase Gandhi, we each need to be the change we want to see in the world.

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Information

Publisher
Anthem Press
Year
2019
ISBN
9781783089482
Topic
Economics
Subtopic
Sustainable Development
Edition
1

Table of contents