Consumer Behavior
eBook - PDF

Consumer Behavior

Practice Oriented Perspectives

  1. 136 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Consumer Behavior

Practice Oriented Perspectives

About this book

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.

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Information

Publisher
IntechOpen
Year
2017
Print ISBN
9789535136194
eBook ISBN
9789535146049
Topic
Business
Subtopic
Sales
Index
Business

Table of contents

  1. Consumer Behavior - Practice Oriented Perspectives
  2. Contents
  3. Preface
  4. Section 1 Introductory Chapter
  5. Section 2 Consumer Behavior and Technology
  6. Section 3 Social Dimension of Consumer Behavior
  7. Section 4 Different Consumer Behavior Examples

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Yes, you can access Consumer Behavior by Senay Sabah in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.