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Research Methods for the Behavioral Sciences
Research Methods for the Behavioral Sciences
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Research Methods for the Behavioral Sciences

Frederick Gravetter, Lori-Ann Forzano, ,
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📖 Book - PDF

Research Methods for the Behavioral Sciences

Frederick Gravetter, Lori-Ann Forzano, ,
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About This Book

In RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, bestselling statistics author Fredrick J Gravetter and co-author Lori-Ann B. Forzano help you see how interesting experimental and nonexperimental research can be. Inviting and conversational, the text leads you through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" presentation by linking terminology with applied concepts; their "lecture in a book" style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines.

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Information

Publisher
Cengage Learning EMEA
Year
2015
ISBN
9781473763890
Topic
Psychology
Subtopic
Research & Methodology in Psychology

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