Confident Digital Content
eBook - ePub

Confident Digital Content

How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career

Adam Waters

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eBook - ePub

Confident Digital Content

How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career

Adam Waters

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About This Book

Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management.This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career.About the Confident series...
From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

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Information

Publisher
Kogan Page
Year
2020
ISBN
9781789663372
Edition
2
Topic
Business
Subtopic
Business Skills
Index
Business

Index

about.me 28
account hacking 128
accountants 12
action cameras 69, 70
acts of kindness 116
Adobe Premiere 4, 64
advertising (ads) 9–10, 17, 126, 131, 147, 160
see also clickbait; clickthroughs; Ogilvy; pre-roll adverts
After Effects 59, 64
age demographics 153, 156
aggression 102, 115–16
agility 19
Aiken, Alex 142–43
alliteration 35
ambassadors 15–16, 178–79, 180, 185
amyotrophic lateral sclerosis (ALS) 10
analytics 39, 112, 131, 132, 135, 139, 140, 144–45, 148–49
see also data (data analysis); Google Analytics; sentiment analysis
animation 20–21, 25, 29, 59, 61, 64, 69, 135
appointment to view 57, 71, 90–91
apps 32, 62, 64, 83, 96, 150, 153, 190
see also messaging apps
assumed knowledge 36
Atavist 32
attention spans 158
attention to detail 99, 128, 143
Audacity 96
audience 128, 156, 160, 162, 182, 191
see also communities
audio 40, 90–100
audio equipment 91, 95, 96
audits 147, 193
augmented reality 172
authenticity 22, 71, 72, 95, 104, 115, 120, 124, 126
Avid 64
away days 186
background noise 94, 95
backup equipment 87, 95, 122
backup plans 95
banking sector 20
batteries 62, 67, 70, 87, 95, 96, 122
battery boosters 70, 87, 96, 122
BBC 42–43, 71, 120
Behance 27
blurring, photos 84, 85
bounce rates 136–37
brand building 60–61, 93, 9...

Table of contents