Thinking in Icons
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Thinking in Icons

Designing and Creating Effective Visual Symbols

Felix Sockwell, Emily Potts

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  1. 160 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Thinking in Icons

Designing and Creating Effective Visual Symbols

Felix Sockwell, Emily Potts

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About This Book

Icons shape the way we see the world around us in business, communication, entertainment, and much more. Now is your chance to learn to speak the textless language of icons with Thinking in Icons. From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer's guide to creating the next great statement. In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Apple and other high-profile companie s, as well as GUI creator for the New York Times app --takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art. Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of blue-chip international brands, including Facebook, Google, Hasbro, Sony and Yahoo.

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Information

Publisher
Rockport Publishers
Year
2017
ISBN
9781631594465
Topic
Diseño
Subtopic
Diseño gráfico
120
editorial
When 
Janet 
Froelich 
took 
over 
as 
the 
creative 
director 
for 
Real 
Simple
in 
2009, 
she 
revamped 
many 
of 
the 
regular 
columns 
and 
added 
new 
ones. 
She 
hired 
me 
to 
create 
little 
topical, 
wayfinding 
icons 
that 
would 
sit 
at 
the 
top 
of 
every 
other 
page. 
Paul 
Rand 
once 
said, 
“Circles 
are 
the 
perfect 
shape.” 
That 
didn’t 
square 
with 
everyone, 
but 
he 
had 
a 
point 
(sorry). 
Over 
the 
course 
of 
ten 
years, 
my 
circu-
lar 
icons 
for 
Real 
Simple
held 
court 
in 
a 
small 
but 
memorable 
way 
on 
nearly 
every 
page. 
The 
process 
was 
fairly 
rigorous 
and 
the 
results 
were 
not 
always 
“one 
line,” 
but 
appropriate 
to 
the 
aesthetic. 
When 
the 
holidays 
rolled 
around, 
I’d 
do 
some 
new 
ones—turkey 
icons 
for 
Thanksgiving, 
caps 
for 
gradua-
tion, 
etc. 
Real 
Simple
Icons
Simple 
wayfinding 
cues
Solutions
Food
Life 
Lessons
Your 
Words
Gift 
Guide
Over 
the 
years, 
any 
time 
they 
would 
need 
an 
icon, 
they 
would 
call 
and 
we’d 
knock 
some 
out. 
We 
did 
a 
couple 
hundred. 
Now 
that 
they’re 
laid 
to 
rest, 
the 
assorted 
lot 
will 
circle 
back 
into 
the 
Sock 
drawer 
and 
will 
be 
given 
a 
reprise 
at 
another 
date 
and 
time.
CLIENT
RealSimple.com
CREATIVE 
DIRECTOR
Janet 
Froelich
ART 
DIRECTOR
Cybelle 
Grandjean

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