Icons shape the way we see the world around us in business, communication, entertainment, and much more. Now is your chance to learn to speak the textless language of icons with Thinking in Icons.
From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer’s guide to creating the next great statement.
In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Appleand other high-profile companies, as well as GUI creator for the New York Times app--takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art.
Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of blue-chip international brands, including Facebook, Google, Hasbro, Sony and Yahoo.
eBook - PDF
Thinking in Icons
Designing and Creating Effective Visual Symbols
- 163 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Information
Topic
DesignSubtopic
Graphic Design
120
editorial
When
Janet
Froelich
took
over
as
the
creative
director
for
Real
Simple
in
2009,
she
revamped
many
of
the
regular
columns
and
added
new
ones.
She
hired
me
to
create
little
topical,
wayfinding
icons
that
would
sit
at
the
top
of
every
other
page.
Paul
Rand
once
said,
“Circles
are
the
perfect
shape.”
That
didn’t
square
with
everyone,
but
he
had
a
point
(sorry).
Over
the
course
of
ten
years,
my
circu-
lar
icons
for
Real
Simple
held
court
in
a
small
but
memorable
way
on
nearly
every
page.
The
process
was
fairly
rigorous
and
the
results
were
not
always
“one
line,”
but
appropriate
to
the
aesthetic.
When
the
holidays
rolled
around,
I’d
do
some
new
ones—turkey
icons
for
Thanksgiving,
caps
for
gradua-
tion,
etc.
Real
Simple
Icons
Simple
wayfinding
cues
Solutions
Food
Life
Lessons
Your
Words
Gift
Guide
Over
the
years,
any
time
they
would
need
an
icon,
they
would
call
and
we’d
knock
some
out.
We
did
a
couple
hundred.
Now
that
they’re
laid
to
rest,
the
assorted
lot
will
circle
back
into
the
Sock
drawer
and
will
be
given
a
reprise
at
another
date
and
time.
CLIENT
RealSimple.com
CREATIVE
DIRECTOR
Janet
Froelich
ART
DIRECTOR
Cybelle
Grandjean
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Contents
- Foreword by Steven Heller
- Introduction
- Icons for Interactive
- Icons for Branding
- Icons for Editorial
- Icons for Wayfinding
- About the Authors
- Index
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Yes, you can access Thinking in Icons by Felix Sockwell,Emily Potts in PDF and/or ePUB format, as well as other popular books in Design & Graphic Design. We have over 1.5 million books available in our catalogue for you to explore.