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Identity Designed
Identity Designed
📖 Book - PDF

Identity Designed

The Definitive Guide to Visual Branding
David Airey
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pages
240 pages
language
English
format
ePUB (mobile friendly) and PDF
availableOnMobile
Available on iOS & Android
📖 Book - PDF

Identity Designed

The Definitive Guide to Visual Branding
David Airey
Book details
Table of contents
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About This Book

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
 
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
 
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
 
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
 
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

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Information

Publisher
Rockport Publishers
ISBN
9781631595950
Topic
Design
Subtopic
Graphic Design

Table of contents