I'm the dream maker

Diary of a son's quest to overcome the generation gap

Loris Bonamassa, Adriano Moraglio

• Publisher: Rubbettino Editore
• eBook ISBN:
  9788849866643
• Year: 2020

"I am transforming the family business and I know that it is not what my parents would want. I'm not exactly following in their footsteps: by definition, they were "mattress industrialists". I am not and never want to fall into this category again. For some time, I wanted to be, intensely. When, in December 2002, I found myself at a crossroads and had to decide whether to "betray" the family business for a prestigious job at Bosch – where I ultimately risked becoming just a "number"— or to stay there, I chose my family company Dormiflex. But now I feel that I must continue the work of transforming what I inherited from my parents, and move towards a different company model that is more appropriate to the time the economy and our sector are going through, but also more relevant to my own inclinations: a digital company, multiple languages and different countries. I feel that the time has come to break the deadlock and bet on the transformation of the company according to my own dreams, according to a plan that is becoming increasingly clear to me. The Dormiflex marathon has begun".

Table of contents

• Cover
• Synopsis
• Bio
• Colophon
• Foreword
• All in the space of two years
• The man in the mirror
• Change
• Time to make changes
• Things get tight
• A matter of freedom
• Amazing
• Sit down, mum
• A book by the sea
• Becoming a coach
• A very hard test
• New distribution channels
• The lighthouse
• Surviving
• Revelations
• Berlin
• New York
• The street, the streets
• Sleep well
• Dinner
• All in the space of two years
• Out for a stroll
• Between the Middle East and the Far East
• Malaysia, Dubai
• Roots
• Christmas holidays
• The neighbours
• Out in the open
• The Ghana Project
• The turning point
• Australia
• Now the picture is complete
• Epilogue with a twist
• Our story in pictures