EL ENTORNO DE MERCADO
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EL ENTORNO DE MERCADO

UNA APROXIMACIÓN SOCIOLÓGICA A LOS DETERMINANTES DE LOS MERCADOS

José Daniel García Fraga

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eBook - PDF

EL ENTORNO DE MERCADO

UNA APROXIMACIÓN SOCIOLÓGICA A LOS DETERMINANTES DE LOS MERCADOS

José Daniel García Fraga

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About This Book

Para ello se debe desarrollar y mantener un sistema de información de marketing y tener la habilidad de contar con un buen sistema de investigación de mercados. Tradicionalmente las organizaciones han tendido a dedicar la mayor parte de sus recursos e interés a la gestión del dinero, materiales, equipamiento, infraestructuras y personas, pero muy poco a la gestión de la información. Desde hace unos años la formación en Marketing, se ha convertido en una prioridad en la capacitación profesional de los futuros gestores y propietarios y dentro de esa formación, el conocimiento de los entornos de trabajo de las organizaciones, aunque ha estado presente, lo ha hecho de forma marginal, debiendo complementarse, dichos estudios con otras áreas de conocimiento

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Information

Publisher
Formación Alcalá
Year
2018
ISBN
9788413013077
Topic
Business
Subtopic
Gestione
Index
Business

Table of contents