Money for Nothing and Content for Free?
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Money for Nothing and Content for Free?

Paid Content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus

Christian-Mathias Wellbrock, Christopher Buschow

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  1. 209 pages
  2. German
  3. PDF
  4. Only available on web
eBook - PDF
No longer available |Learn more

Money for Nothing and Content for Free?

Paid Content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus

Christian-Mathias Wellbrock, Christopher Buschow

Book details
Table of contents
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About This Book

Wie können journalistische Angebote nachhaltig finanziert werden? Dies bleibt die Kernfrage fĂŒr MedienhĂ€user und journalistische NeugrĂŒndungen bei der Entwicklung und beim Aufbau tragfĂ€higer digitaler GeschĂ€ftsmodelle.Die Autoren des vorliegenden Bandes vermitteln einen breiten Überblick ĂŒber den Wissensstand zum Thema Paid Content, Plattformen und Zahlungsbereitschaft im Journalismus und eröffnen innovative Blickwinkel auf neuartige Plattformmodelle ebenso wie auf Motive und BedĂŒrfnisse der Nutzerinnen und Nutzer digitaljournalistischer Inhalte. Auf Grundlage empirischer Forschung werden Handlungsempfehlungen fĂŒr die nutzerzentrierte Ausgestaltung von Paid-Content-Angeboten sowie neue Perspektiven auf Zahlungsbereitschaft im digitalen Journalismus erschlossen – relevant sowohl fĂŒr die Wissenschaft wie auch fĂŒr die Medienpraxis.

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Information

Publisher
Nomos
Year
2020
ISBN
9783748907251
Edition
1
Topic
Sprachen & Linguistik
Subtopic
Kommunikationswissenschaften

Table of contents