Reading Images
eBook - ePub

Reading Images

The Grammar of Visual Design

  1. 292 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Reading Images

The Grammar of Visual Design

About this book

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.

Features of this fully updated third edition include:

  • new material on diagrams and data visualization
  • a new approach to the theory of 'modality'
  • a discussion of how images and their uses have changed since the first edition
  • examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games
  • ideas on the future of visual communication.

Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

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Yes, you can access Reading Images by Gunther Kress,Theo van Leeuwen in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Contents
  7. List of figures
  8. Preface
  9. Introduction: The grammar of visual design
  10. 1 The semiotic landscape: Language and visual communication
  11. 2 Narrative representations: Designing signs of social action
  12. 3 Conceptual representations: Designing social constructs
  13. 4 Representation and interaction: Designing the position of the viewer
  14. 5 Modality and validity: Designing models of reality
  15. 6 The meaning of composition
  16. 7 Materiality and meaning
  17. 8 The third dimension
  18. Bibliography
  19. Index