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African Luxury : Aesthetics and Politics
About this book
Moving far beyond predominant views of Africa as a place to be 'saved', and even more recent celebratory formulations of it as 'rising', African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually and analytically, the collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption and gardening to re-centre the discussion on existing contemporary luxury cultures across the continent.
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Information
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Contents
- Introduction: The Politics and Aesthetics of Luxury in Africa
- Section 1: Africa Risen
- Chapter 1: The Last Luxury Frontier? How Global Consulting Firms Discursively Construct the African Market
- Chapter 2: African Utopianism: The Invention of Africa in Diesel’s The Daily African – A Retrogressive Reading
- Chapter 3: For Love or Money? Romance, Luxury and Class Distinction on Mzansi Magic’s Date My Family
- Section 2: (Re)Crafting African Style
- Chapter 4: From African Print to Global Luxury: Dutch Wax Cloth Rebranding and the Politics of High-Value
- Chapter 5: The Playful and Privileged Africanicity of Luxury @AlaraLagos
- Chapter 6: Fields of Marigold: Makers and Wearers of Luxury African Beaded Necklaces
- Section 3: Ambiguous Luxury Spaces
- Chapter 7: Luminance and the Moralization of Black Women’s Luxury Consumption in South Africa
- Chapter 8: The Politics of Repair: Talatona and Luxury Urbanism in Luanda, Angola
- Chapter 9: Welcome to the Jungle: Tropical Modernism, Decadence and Gardening in Africa
- Biographies
- Back Cover