Product Recommendations in E-Commerce Retailing Applications (Volume 17.0)
eBook - PDF

Product Recommendations in E-Commerce Retailing Applications (Volume 17.0)

Nicolas Knotzer

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eBook - PDF

Product Recommendations in E-Commerce Retailing Applications (Volume 17.0)

Nicolas Knotzer

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About This Book

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.

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Information

Publisher
Peter Lang International Academic Publishers
Year
2018
ISBN
9783631566220
Topic
Commerce
Subtopic
Gestion de la chaîne d'approvisionnement

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