Introduction to Global Business
eBook - PDF
No longer available

Introduction to Global Business

Understanding the International Environment & Global Business Functions

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF
No longer available

Introduction to Global Business

Understanding the International Environment & Global Business Functions

About this book

The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology. Ensure that you understand the procedures and concepts you need to know with MindTap for INTRODUCTION TO GLOBAL BUSINESS. MindTap, an online course management and learning system, combines the best of current technology to save time in planning and managing your course and assignments.

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Yes, you can access Introduction to Global Business by Julian Gaspar, James Kolari, Richard Hise, Leonard Bierman in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Brief Contents
  2. Contents
  3. Preface
  4. About the Authors
  5. Part i: Foundations of Global Business
  6. Part ii: Global Business Environment
  7. Part iii: Global Business Strategy and Organization
  8. Part iv: Managing Global Business
  9. Subject Index
  10. Organization Index