eBook - ePub
Secret Formula
The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
- 510 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Secret Formula
The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
About this book
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (
Publishers Weekly).
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.
In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.
In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.
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Yes, you can access Secret Formula by Frederick Allen in PDF and/or ePUB format, as well as other popular books in Business & Business Biographies. We have over one million books available in our catalogue for you to explore.
Information
INDEX
Abram, Morris, 311
Acklin, Arthur, 152, 212–13, 228, 232, 245
Acmaro Securities, 152
Adams, Charles, 348
Adams, Samuel Hopkins, 46
advertising, Coca-Cola
American life in, 190
billboard, 124, 161, 189
to blacks, 263, 296
children and, 190, 191
D’Arcy Advertising Company and, 71–73, 84, 146, 153, 191, 215, 251, 272, 281
D’Arcy and, 71–73, 84, 103, 111, 112, 123, 153, 191, 215, 251
Dobbs and, 66, 69–75, 84, 111, 113, 153, 155
early, 28, 35, 36, 66–67, 69–70, 391, 392
Goizuetta, Roberto, and, 386
Keough and, 386
Lee and, 13, 153–56, 176–77, 189, 190, 191, 215–16, 221, 230, 272, 281
McCann-Erickson and, 281, 282, 293, 294, 326, 356, 360, 371, 379–80
Nazi Germany ad, 403
New Coke, 380, 381
in 1930s, 189–92
in 1990s, 386
radio, 221, 230, 272, 327
“Ritz boy” ad, 156
Santa Clause illustrations, 190, 217, 400
snob appeal, 221–22, 281
sponsored radio programs, 161–62, 190, 221, 228, 272, 294
sponsored television programs, 272, 294, 295
Sundblom illustrations, 9, 155, 190, 217, 400
Talley, Lee, and, 293
television, 327, 366, 373–74, 386, 421
Venice, 407
Woodruff, Robert, and, 9, 152–53, 188, 189, 221, 251, 272, 281, 282
World War II, 404
See also promotion, Coca-Cola; slogans, Coca-Cola
Advertising Age, 271, 330, 337
Afri-Cola, 226, 242
Agricultural Adjustment Administration, 210
alcohol, 26
as Coca-Cola ingredient, 40, 46, 47, 49, 50
...Table of contents
- Cover Page
- Title Page
- Dedication
- Contents
- Introduction: Red Scare
- One: Stirrings
- Two: Dope
- Three: Dobbs
- Four: Bottled-Up Anger
- Five: “Get Your Readiness”
- Six: Short Sales
- Seven: Pepsi
- Eight: War
- Nine: Black and White
- Ten: Politics
- Eleven: “Octogenarians!”
- Twelve: New Coke
- Image Gallery
- Notes
- Bibliography
- Index
- Acknowledgments
- About the Author
- Copyright Page