eBook - ePub
Make 'Em Laugh & Take Their Money
A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion
- 264 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Make 'Em Laugh & Take Their Money
A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion
About this book
A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor.
People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influence.
Anyone who must speak or write to a public audience will find fodder here. Whether you deliver speeches, seminars, or group sales presentations; serve as toastmaster at events; or write advertisements, sales letters, or newsletters, this book offers thoughtful insight, practical strategies, and simple shortcuts to help you be confident and adept at being funny with a purpose. (Even if you're not all that funny.)
Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influence.
Anyone who must speak or write to a public audience will find fodder here. Whether you deliver speeches, seminars, or group sales presentations; serve as toastmaster at events; or write advertisements, sales letters, or newsletters, this book offers thoughtful insight, practical strategies, and simple shortcuts to help you be confident and adept at being funny with a purpose. (Even if you're not all that funny.)
Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Make 'Em Laugh & Take Their Money by Dan S. Kennedy in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Copyright
- Dedicated to Dr. Herb True
- About The Author
- Other Books by The Author, As If Any Body Cares
- Important Legal Notices
- Contents
- Author’s Introduction
- Chapter 1: What—And Quit Show Business?
- Chapter 2: What’s Funny?
- Chapter 3: The Funniest Thing on Earth is in The Mirror
- Chapter 4: Stories That Say “If I Can Do It …”
- Chapter 5: Attack With Humor
- Chapter 6: The F-Bomb, Dirty Jokes and Stepping in It On Stage
- Chapter 7: How To Cheat at Comedy— and Get Away With It
- Chapter 8: Funny Testimonials
- Chapter 9: Toast and Roasts
- Chapter 10: Introducing a Speaker, Being Introduced as a Speaker
- Chapter 11: Being Good-Humored vs. Being Humorous
- Chapter 12: Word Candy
- Chapter 13: Humor Writing
- Chapter 14: Evergreen Comedy
- Chapter 15: Fortunately for US, God Created Lawyers, Politicians and Bureaucrats
- Chapter 16: Angry Rant Comedy
- Chapter 17: Prank Humor
- Chapter 18: Miscellaneous
- Chapter 19: Are We Having Fun Yet?
- Chapter 20: Are You Going to Get Good at This?
- Chapter 21: Make ‘Em Laugh & Take Their Money
- Epilogue
- Resources
- Appendix 1
- Appendix 2
- Free Gifts