Fidelizar sin límites
eBook - ePub

Fidelizar sin límites

Cómo ganarse la devoción de los clientes

Sandy Rogers, Leena Rinne y Shawn Moon, Fernando Borrajo

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eBook - ePub

Fidelizar sin límites

Cómo ganarse la devoción de los clientes

Sandy Rogers, Leena Rinne y Shawn Moon, Fernando Borrajo

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About This Book

En los negocios, si a la gente solo le gustas, tienes un problema. ¡Deben amarte! Aprender cómo fomentar la lealtad y desarrollar un excelente servicio de atención al cliente es la clave para conseguir clientes fanáticos y entusiastas. Pero, ¿qué convierte a los clientes ocasionales en apasionados promotores? ¿Qué hace que la gente se quede contigo a largo plazo? Un equipo de expertos revela las claves y prácticas imprescindibles para el éxito.

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