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Liderazgo Campeador
Lo que nos enseña El Cid para liderar en tiempos inciertos
María López-Herranz
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- 192 pages
- Spanish
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eBook - ePub
Liderazgo Campeador
Lo que nos enseña El Cid para liderar en tiempos inciertos
María López-Herranz
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About This Book
¿Cómo es posible que un autor anónimo del siglo XIII pudiera escribir un relato que contenga las claves de liderazgo que se enseñan hoy en día en las escuelas de negocios de todo el mundo? Esta es la pregunta que se hizo la autora de este libro tras volver a leer el Cantar de Mio Cid con una mirada de directiva y descubrir en él las claves del liderazgo actual.La respuesta a esta pregunta es fascinante y reveladora: la naturaleza humana no ha cambiado en milenios. Las personas seguimos teniendo las mismas necesidades emocionales ahora que entonces. Por ello el verdadero liderazgo ha sido, es y será un asunto eminentemente emocional y humano, como se explica magníficamente y de forma eminentemente práctica en este libro.
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