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Principles of Marketing
Principles of Marketing

Principles of Marketing

Philip Kotler, Gary Armstrong, Nigel Piercy, Lloyd Harris
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Principles of Marketing

Philip Kotler, Gary Armstrong, Nigel Piercy, Lloyd Harris
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Table of contents

About This Book

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks.

The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.

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Information

Publisher
Pearson
Year
2013
ISBN
9780273743156
Edition
6

Table of contents