Increase Sales & Job-Success with good Writings

Convince people, Word skillfully Concepts Protocols Memos eMails & Business Letters, Learn How to do Content Social Media Marketing

Simone Janson, Simone Janson

• Publisher: Best of HR – Berufebilder.de®
• Year: 2024
• ISBN:
  9783965960374
• Edition: 5
• Topic: Business
• Subtopic: Business Writing
• Index: Business

With the 5th revised and improved edition, published by a state funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned authors (overview in the book preview) and extensive add-ons as well as individual consulting. At the same time, you do good and support sustainable projects. Because whether sales, marketing, social media or storytelling: almost everywhere in your daily work you need excellently forumed texts that help you to reach, move and convince other people. This even applies to business letters, memos or minutes. This book shows what you need to pay attention to. For its concept "Information as Desired, " the publisher was not only involved in an EU-funded program but also received the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally committed to socially relevant projects such as tree planting actions, scholarship foundations, sustainable housing, and many other innovative ideas. The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only provides you with expert knowledge but also allows you to ask individual questions and receive personal advice. In addition, each book contains detailed explanations and application examples to help you make the most of the free consulting services available to book buyers. You can also download e-courses, work with workbooks, or engage with an active community. This way, you receive valuable resources that increase your knowledge, stimulate creativity, make your personal and professional goals achievable, and make successes tangible. And more: We want to give you the opportunity to make your journey to personal growth and success even more unforgettable. Because we know that true change does not only take place in the mind but above all through personal experience and application. That is why we have created special success experiences to complement each book. Expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-founded and well-researched content and the trust you place in us very seriously. Therefore, all texts are written by experts in their field. We only use AI-supported data analysis to better find information that supports your search for knowledge. Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. She has also been a columnist and author for renowned media such as WELT, Wirtschaftswoche, or ZEIT - more about her can be found on Wikipedia.

Table of contents

• Imprint
• Introduction: How this book supports you
• The basics of social media: information and big data // By Katharina Antonia Heder
• Google and SEO - The Best Argument for Content Marketing: 10 Tips for Online Marketing // By Simone Janson
• Free PR and marketing in 10 steps: Write and format press releases // By Prof. Dr. Martin-Niels Däfler
• Leadership satire: Write log // By Stefan Häseli
• Content Marketing or what SEO, Google and the Matrix have in common: A white rabbit // By Jennifer Dühnfort
• Writing a memo in 8 steps: goal setting, priorities, style // By Simone Janson
• The perfect application letter - 8 tips: class instead of mass! // By Olaf Kempin
• Write log in 9 steps: history and result // By Prof. Dr. Martin-Niels Däfler
• Viral Content and Reach Marketing: 3 X 3 Tips // By Anne M. Schüller
• Personal branding and marketing: more visibility through corporate blogging // By Katharina Daniels
• Write advice texts: Always oriented to the reader // By Simone Janson
• Customer-oriented sales: 7 impulses for sales managers // By Daniel Weinstock
• Writing letters for professional success: 10 steps to perfect wording // By Prof. Dr. Martin-Niels Däfler
• New customer acquisition with digital support: sales and social media // By Sandra Schubert
• Article really good Writing in 9 steps: formulate Druckreif! // By Prof. Dr. Martin-Niels Däfler
• eMails Write well and formulate clearly: 7 steps // By Prof. Dr. Martin-Niels Däfler
• Create concept Practical tip: Just write? // By Dr. Sonja U. Klug
• Closing Remarks
• Authors Overview
• About the publisher Best of HR - Berufebilder.de®
• Notes on translation