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Incl. Bonus – Use small talk communication networking targeted to success, find opinion leaders, get exactly the right contacts, convince & persuade people with rhetoric & charisma

Simone Janson

• Publisher: Best of HR – Berufebilder.de®
• Year: 2025
• eBook ISBN: 9783965961630
• Edition: 7
• Topic: Economics
• Subtopic: International Marketing
• Index: Economics

Also in the 7th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable projects.

Because networking is not the ability to accumulate any contacts at random, but the art of finding exactly the right contacts to fall back on when needed. But especially shy and introverted people feel rather deterred by typical small talk and networking situations. But the art of networking lies in the targeted preparation and follow-up of events. And this does not mean conducting superficial conversations, but rather specifically addressing the needs of the people you are talking to. This book shows you what you can do to find the right and exactly fitting people and to build up long-lasting, fruitful contacts.

With its integrated knowledge system and "Info on Demand" concept, the publisher not only participated in an EU-funded program but was also awarded the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally involved in socially relevant projects such as tree planting campaigns, the establishment of scholarships, sustainable innovations, and many other ideas.

The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice.

In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported data analysis, which assists you in your search for knowledge.

You also gain extensive premium services: Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible.

That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences.

Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media such as WELT, Wirtschaftswoche, and ZEIT - you can learn more about her on Wikipedia.

Networking like a Nobel Prize winner: 10 contact tips to success
// By Simone Janson

Networking is important for the career, this is undisputed. But many people are simply afraid of it, or do not know how to start making contacts right: just let go of it? First observe and listen? That's the type thing in the end.

It really requires work

But it is also clear: Networking is not just nice smile and small-Talken, it requires the right work properly.

At the very beginning there would be, for example, the right preparation: If you want to network, you have to make clear which goals you are pursuing and who you want to meet. Because every interview is a kind of mini-application that you should be prepared for.

Preparation is everything!

This means researching as much information as possible about potential interlocutors in advance - from the professional position to personal interests that can be experienced in social networks.

Also in the conversation is full commitment required: You have to listen, answer - and quietly ask even if you have not understood something. This gives his interlocutors a good feeling.

Status questions and follow-up

But it is also important in the conversation to always remain at eye level - status questions should of course be clarified. And when the conversation is over, there is no end to the networking, much more it is only now really going on: It follows the follow-up.

Of course the sorting and systemisation of business cards - but not only: It is also important to keep a book on the information exchanged and to keep an eye on interesting business partners.

Small talk like a Nobel Prize winner

The physicist Richard P. Feynman reports that he nearly lost the Nobel Prize because he was afraid that he would have to talk casually with princesses and diplomats at the reception afterwards. Fairs like the dmexco, the 16. and 17. September again in Cologne, many people are facing similar problems:

Although the largest industry gathering of the German online marketing scene offers almost unlimited opportunities for networking, without the right strategy it is difficult to establish good contacts. We show how to do it.

Make your own goals clear

At the beginning there is the preparation: Who wants to network, has to make clear what goals he pursues and whom he wants to meet. Because every conversation is a kind of mini-application, for which one should be prepared. This means researching as much information as possible about potential interlocutors in advance - from the professional position to personal interests that can be experienced in social networks.

What is the best way to get in touch with these contacts? There are various ways, for example rather casually at the trade fair stand, specifically with an appointment or at events. At trade fairs like dmexco, many important conversations are also held at parties: the best way to find out which events are particularly interesting is through a personal network and social media. “Goal-oriented planning is particularly useful for introverts. You will benefit from your analytical skills, ”says the introversion expter Dr. Sylvia Löhken.

How do you get into conversation?

Once this first hurdle has been overcome, it is time to start: How do you start a conversation? “In the business world, inhibitions are expensive. While one is unobtrusively networked with a lot of people, the other, perhaps even more interesting, remains reserved - and therefore below his possibilities, ”says sales trainer Oliver Schumacher. He recommends looking for common ground in conversation partners and listening rather than speaking.

For example, with the question: "How did you find the last lecture?" or “Have you already taken something from the event?”. He finds the attitude “let's see who I can sell something to today” rather harmful. Better be: "Let's see which interesting people I will meet today." For Schumacher, what matters most is sympathy. Because: “People buy from people.”

Please no phrases

The management trainer advises against lapses learned from outside the box Dr. Cornelia Topf from. Ideal: “You should think of two or three specialist topics, be it the weather. But you shouldn't bore others with your own specialty. Humor helps! ” Many people's fear of small talk has a simple reason. "Actually, they want to be loved," Topf knows from her experience. So help not to take yourself too seriously.

Questions are best for starting the conversation because they signal interest. They even work on people who soak up every conversation approach like a sponge because they don't answer. It depends on the type of question. Closed questions like “Don't you find the event very exciting?” Are rather bad. “What can you answer? Actually only yes or no - and in both cases the conversation ends before it starts, ”says Topf. To get a longer answer, it makes more sense to ask open questions such as “how”, “why”, “why”, “what for”, “for what” or “what do you think?” kick off.

Attention chatter reflex

What can be avoided, however, is what the management trainer calls a chatterbox reflex: “The more insecure people are, the more they talk, get on the nerves of others and achieve exactly the opposite of what they want. Good small talk is about listening and the other person talking. Nobody likes head teachers and frequent speakers. ”

Events with many friends are ideal because networking is easier here: You can simply ask someone to introduce someone else. For this to work, the old rule applies: “Don't ask what others can do for you, but what you can do for others”. After all, networking is always a give and take - only in this way can everyone benefit from the mutual recommendation marketing.

The fear of embarrassment in small talk

Many people are not only concerned about starting a conversation. The fear of embarrassing yourself through ignorance is almost even greater. So what to do? Pretend hypocrisy where there is none? Just nodding understanding? Everything is wrong, says management trainer Topf and is calm. “When it comes to small talk, honest interest in the other person is important.

And nothing profiles them as experts more than the interested inquiries of a layperson, to whom he can explain everything. So Topf recommends escaping to the front, for example like this: "Excuse my ignorance, but what exactly does this app they are talking about do? ” Then of course you have to follow your counterpart and, if necessary, ask further questions of understanding - a challenging task.

Dealing with persons of respect

It can be difficult to talk to someone who is particularly respected or who has a higher status. Visibility coach Nathalie Schnack advises to establish eye level: “Make sure that in this situation you are as important as the other person. The same applies to your target. Treat the other respectfully and positively! ”

In any case, according to Schnack Status, nothing is constant, but is constantly renegotiated by unconscious signals. And precisely because, for example, at an event, it is not always clear who has which status, it can make sense to wait and watch before you take action - as the psychologist Chris Wolf suggests: “I will let myself Time and empathize. Then at some point there is a very pleasant small talk and everything is good. The 'trick' here is just serenity. ”

Offensively encourage exchange of business cards

Even if networking is easy, it does not have to be very productive. Even at large trade fairs like the dmexco, everyone is having dozens of conversations. But when the event is over, much is quickly forgotten in the face of the sheer mass of impressions. This is where efficient follow-up helps, keyword contact management.

At the end of a conversation, you can calmly address the exchange of business cards - this also has a signal effect for all other participants. It helps to take notes of the content on the business card immediately afterwards. If you want to make it easier for network partners to remember, you can have your picture printed on your own card. Because later it is difficult to link names with faces and topics. A business card scanner or the Xing scan function for mobile phones help to assign the card to a social media profile with a photo. You can then use Xing or LinkedIn to research other starting points for cooperation. Sales trainer Oliver Schumacher recommends: “If you pick up the phone after the personal conversation, starting the conversation is much easier. Because now there are first similarities, namely the entertainment at the event. This will likely make the called party listen more interested and benevolent. ”

Better the right than too many contacts

Good networking does not mean having an infinite number of contacts, but in some situations they have the right contact...

Table of contents

• Imprint
• Introduction: How this book supports you
• Networking - career tool or nepotism: Without vitamin B, nothing works! // By Simone Janson
• Employee Referral Programs: The employee as recruiter // By Anne M. Schüller
• Networking and exchange for entrepreneurs // By Simone Janson
• Sell ​​better through networking: others inspire with clear goals // By Oliver Schumacher
• Find a job with an employee recommendation: Vitamin B when applying // By Simone Janson
• Networking like a Nobel Prize winner: 10 contact tips to success // By Simone Janson
• 10 Tips for Job Searching in the Social Network: More Than Job Ads // By Simone Janson
• Successful networking in business: 3 X 4 Tips for good business relations // By Mario Hahn
• More job success through self-marketing: 10 Tips for the right self-presentation // By Simone Janson
• Small Talk - Dialogue for Success: Top managers have a hard time // By Dr. Cornelia Topf
• Create business cards properly & use them for business success: 10 tips // By Georg Treugut
• Self-portrayal in everyday working life - 10 Tipps: Dear ledges or present? // By Simone Janson
• Closing Remarks
• Authors Overview
• About the publisher Best of HR - Berufebilder.de®
• Notes on translation