How to Steer People

Incl. Bonus – Understand power games, leadership & psychology of persuasion, influence human behaviour, achieve goals, strategy & rhetoric to your success as a top manager

Simone Janson

• Publisher: Best of HR – Berufebilder.de®
• Year: 2025
• eBook ISBN: 9783965961876
• Edition: 7
• Topic: Business
• Subtopic: Financial Risk Management
• Index: Business

Also in the 7th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable projects.

Because there are decisive behaviour and action patterns that characterise successful top managers and that distinguish them from other managers. First and foremost, interpersonal communication and interaction is of paramount importance: Does the manager succeed in inspiring and convincing other people with the power of rhetoric? Is it possible to secure one's own status and leadership role through appropriate strategies. After all, outstanding leadership is always a question of personality, values and attitude - and the effect on employees. This book shows what is important.

With its integrated knowledge system and "Info on Demand" concept, the publisher not only participated in an EU-funded program but was also awarded the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally involved in socially relevant projects such as tree planting campaigns, the establishment of scholarships, sustainable innovations, and many other ideas.

The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice.

In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported data analysis, which assists you in your search for knowledge.

You also gain extensive premium services: Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible.

That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences.

Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media such as WELT, Wirtschaftswoche, and ZEIT - you can learn more about her on Wikipedia.

Emotions in business: from the mood to the purchase decision
// By Dr. Cornelia Topf

Emotions, moods, moods, moods have for a long time been presented as unwelcome ghosts in the wretchedness of the Reason's Temple, although they are ubiquitous and fundamental to the existence of man. For a long time the view was that feelings in the business have nothing to look for.

Never forget that feelings are in the game!

I would like to start this text with a very fitting quote from Dale Carnegie. This is: “When dealing with people, we must never forget that we are not dealing with logical beings, but with beings full of feelings, prejudices, pride and vanity.”

The illusion of the easily computable human being

Even today, many feel that their ability to behave in an unrestrictedly rational way is desirable, because it is pretended that humans are relatively easy to calculate.

Unrestricted rational behavior is the main feature of the Homo oeconomicus, which was presented to generations of economics students as an ideal.

Homo oeconomicus - just a product of economic theory?

Its decisions can be represented as maximizing a utility function.

He therefore represents an exclusively “economically” thinking person who is the basis of the analyzes of classic and neoclassical economic theory.

Deciding is not rational!

However, brain research has shown that decisions are never made rationally.

Not least, they are at the center of scientific and economic attention at a breathtaking pace.

Gray in gray and pink

And we can all observe it on ourselves: In a cloudy mood, for example, the world appears “gray in gray”. If we are in love, we have the pink glasses on.

We perceive objective facts differently depending on the emotional state, they “feel” accordingly differently. The same is then no longer the same.

Deeply human

Neither good nor bad, neither reprehensible nor counterproductive, but deeply human. However, it makes many situations more complex, they are harder to capture and control.

some can no longer be understood ("Why is he getting so upset because of a trifle?") and certainly not at all (violent outburst of anger or tears).

Marketing: Customers choose the emotional quality

Marketing and sales experts have long since taken advantage of this. Customers increasingly choose the shops, business partners, products, salespeople or consultants for their emotional quality.

Feel-good factors, trust, safety, pleasure in buying and using have gained enormously in importance. The customer wants and must have a good feeling at the conclusion (not only, but also).

If I had heard on the belly!

How often do you hear after wrong decisions. “I would have listened to my intuition. I immediately had a bad feeling. ”

We must, of course, have to learn all this for a long time and laboriously: German, World Champion of effectiveness, efficiency, engineering, and the virtues discipline, punctuality, and diligence:

Emotional is not unsuitable

That emotionality does not mean objectivity. That the dilemma: “rational or emotional” doesn't exist at all. "Both and" is correct here. Both are always at the same time, albeit in different proportions.

Then, on a distant day, our negotiating partners, with no more unsuccessful than us, like Scandinavians or Chinese, will no longer experience cold, unpleasant, and small-time unsuitable contemporaries.

The overwhelming impulse of emotions is frightening

"If I am attacked, I have to defend myself" - this statement is a model for our view of how we deal with emotions: an almost compulsory automatic process, resulting in inevitable reactions.

It is the overwhelming, often destructive, but also positive impulse that frightens some emotions and makes them appear as the opposite pole to reason. And that actually quickly looks unprofessional. If a person regularly shows more than just lukewarm emotions, he is quickly put in a drawer from which it is difficult to escape.

Feeling as a career-out?

"Oh Huber, who, like many women, responds quickly like a mimosa." Or: “Yes, yes, the Schulze, with his compassion. He turns every mosquito into an elephant. ”

Thus, the demonstration of feelings is quickly used as a legitimation in order not to deal seriously with its concern or as a tactical instrument for maneuvering it into isolation.

Feel better under control?

That is why we often do better to hide emotions, if not very emphatically.

If you do not have your feelings under control, you quickly assume that you do not have other things under control: your time management, your budget, your employees ....

Use emotions consciously

Despite all this, emotions play such an enormously important role in our lives, in our decisions, for our behavior that we should pay more attention to them in business.

To deal with emotions consciously instead of being overwhelmed or manipulated by them or displacing them. Appropriately recognize, appreciate, show and use emotions. That is the goal!

Emotions to communicate them?

First of all, this involves experiencing and describing emotions at all. Some people are already having a hard time doing this. You may feel something, but you can not describe what exactly that is.

Result: In order to communicate the emotion, it must be lived out. It is roared, cried, (in the wrong place) laughed loudly ...

Describe instead of snooping

And that usually acts brusque, shocking, uncontrolled. Not the emotion as such, but the way it is expressed.

Better to perceive and describe what is happening there. Feelings are fractions of a second faster than thoughts. Heart and brain are thus active almost simultaneously.

What happens in the brain?

When emotions form, the brain coordinates two things:

1. fast, automatic, impulsive processes
2. slow, but open, reflexive processes

In the normal case, human emotions do not simply mean the rule of automatic impulses, but a combination of pre-determined affective tendencies and thoughtful-sensitive openness.

Emotions as suggestions to the mind

Everyday emotions do not force people, they make suggestions. So, let your mind take a little time to realize what is going on and describe it. Then you can say quite relaxed:

• "I find that very annoying"
• "It makes my face flush."
• "That makes me sad" "
• "That disappoints me".
• "It brings tears to my eyes."
• "This is absolutely ridiculous"
• "I find that very gratifying."

TALK | Top management consultant Assig + Echter: The selection of executives suffers from the control madness
// By Simone Janson

Dorothea Assig and Dorothee Echter act as Assig + Real Top Management Ambition to advise top international managers. In the interview you will tell what goes wrong in the selection of executives and top managers.

Dorothea Assig, Expert for Outstanding Careers and Dorothee Echter, Topmanagement.Wissen.weltweit, have been specializing for over two decades in advising top management worldwide. They lead outstanding management personalities with their organizations and companies to sustainable reputation. With their ambition management theory they make sure that the top management offers direct and effective orientation and initiates successes.

Which requirements does a good leader have to meet today in order to be successful and create benefit for the company?

Today only the best of the best become leaders in companies, they have all the prerequisites. Never before have managers been so well trained, so carefully selected, so committed and so enthusiastic. They love their work, they get involved to make a difference. Everything is perfect: they are willing to perform, experienced in their different fields, they are strong communicators, well connected and able to tune into teams. They want ...

Table of contents

• Imprint
• Introduction: How this book supports you
• Bosstypen Strength and weakness: Vladimir Putin or the dominance of the pack leader // By Dr. Jens Hoffmann
• Understand emotions and address them directly: landing approach communication as a metaphor // By Markus Hornung
• People in business: Handling emotions properly - 4 principles // By Marcus König
• Emotions in business: from the mood to the purchase decision // By Dr. Cornelia Topf
• TALK | Top management consultant Assig + Echter: The selection of executives suffers from the control madness // By Simone Janson
• Corporate culture in transition: new skills for managers // By Dr. Anke Nienkerke-Springer
• Employee motivation in companies: self-management instead of management // By Dr. Susanne Klein
• Leadership with confidence: 3 tips for a better leadership style // By Antje Heimsoeth
• Manpower for Managers Managers and Managers: The Power of Personality // By Frank Scheelen
• Guiding people to understand reading: body language vs. rhetoric // By Joe Navarro
• Closing Remarks
• Authors Overview
• About the publisher Best of HR - Berufebilder.de®
• Notes on translation