Suspense! Present like in Hollywood

Learn effect & power of rhetoric, convince with appearance for success inspiring speeches & talks, communicate moderate speak & perform to win

Simone Janson, Simone Janson, Simone Janson

• Publisher: Best of HR – Berufebilder.de®
• Year: 2024
• ISBN:
  9783965962613
• Edition: 4
• Topic: Economía
• Subtopic: Teoría económica

In the 4th, completely revised edition of this groundbreaking guide, published by an award-winning publisher, renowned experts (overview in the book preview) combine their knowledge with interactive AI. This unique combination of decades of experience and state-of-the-art technology enables you to master challenges on a whole new level. Thanks to the innovative transfer of information, complemented by personal experiences of success, you can realize your goals and reach your full potential. Because Alfred Hitchcock already knew: If you want to convince people, you have to attract their attention and create excitement. Who is bored, however, only causes disinterest. And only those who are noticed can inspire at all. Many celebrities and politicians are already leading the way and making targeted use of their impact and charismatic appearance. Everybody has something to say and some specific rhetorical tips and tricks, the exciting structure of the own presentation as well as the targeted use of gestures and facial expressions help to convey the own message convincingly. This book helps to speak in front of an audience, to structure presentations, perform and build up impact as well as to improve charisma and charisma decisively for a self-confident public appearance. For its concept "Information as Desired, " the publisher won the Global Business Award as Publisher of the Year and received government funding. It is also a partner of the Ministry of Education and Research of the Federal Republic of Germany. The goal to give you the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive AI Extended Books not only provide AI-optimized content in several languages based on data analysis but also allow you to ask individual questions and receive advice tailored to your personal interests. Each book contains detailed information and examples for your successful use of AI. You can utilize AI software for free, download e-courses, collaborate with workbooks, or engage with an active community. So you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and tangible. Expertise and technical innovation go hand in hand, as we take the responsibility to deliver well-researched and informed content seriously, honoring the trust you place in us. Due to the unique combination of human expertise and innovation, we can publish works that meet your requirements in every aspect. And furthermore, we want to offer you the opportunity to make your journey towards personal growth and success even more unforgettable. We understand that true change occurs not just in the mind but primarily through personal experiences and application. Therefore, we've conceptualized special success journey experiences tailored to each book for you. Be inspired to elevate your life to an entirely new level. By purchasing the books, you can also do good: The publisher dedicates about 5 percent of book sales revenue to socially relevant or sustainable projects. We provide scholarships, support innovative ideas, and contribute to climate protection initiatives. Publisher Simone Janson is also a bestselling author and one of the top 10 influential German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media outlets such as WELT, Wirtschaftswoche, or ZEIT - more about her can be found, among other places, on Wikipedia.

Present confidently: How to reach your audience [9 times checklist]
// By Simone Janson

The idea of ​​having to speak freely before others drives the beads of sweat on many people's faces. What if suddenly I can not think of anything? Or if I know no answer to questions? But the successful presentation of one's own abilities is today an important career component in many occupations, which you too should use to get ahead.

This is how you turn uncertainties and knowledge gaps into strengths

If you are a perfectionist and want to do everything well, you put yourself under unnecessary pressure and there is a high risk that something will go wrong. You are human and not perfect. On the contrary:

Small mistakes make people sympathetic, perfection seems fast unapproachable. Better: reduce your fears - even if the presentation is not one hundred percent, that's probably not the end of your career. Prepare yourself well, but be aware that you just can not answer all the questions. And do some relaxation exercises.

Do not be scared

The goal of a successful presentation is to convey your own content and positions and in such a way that the listeners accept them. Ms. M. commits a common mistake: she tries to guess what the audience wants to know and to prepare for all questions and objections so that she stands in good light.

Unfortunately she will not be able to do that because she is not a clairvoyant. Your attitude has nothing to do with an optimal preparation, much more speaks of fear of criticism. But that puts her in a defensive position right from the start - not a good prerequisite for a confident demeanor.

What do you want to say?

Always peel the core out! When preparing a presentation, first make clear which content you want to convey - for example: "Our company is the best."

Think about what is the core message of your presentation and make it the guiding principle that keeps coming back in the course of the presentation. Then clarify why you are actually holding the presentation. Make yourself a list of your motives - depending on what you want to achieve, align your presentation form later. You want to:

Sovereign occur thanks to expertise

The facts for what you think are important to be said, you should really have ready. Then, when the presentation itself turns out to be something that your audience has been expecting from you, you can handle criticism much more confidently:

After all, you have prepared optimally and implemented exactly what you imagined in the topic.

What kind of occasion does your presentation have?

Make sure in advance what sense and purpose your presentation pursues.

• Information…
• do you want to support others
• or convince?
• inform others - then your presentation should focus factually and neutrally on facts
• to draw attention to yourself and your ideas - then your presentation should be convincing
• To promote support - then your presentation should be emotional
• motivating or supporting others - then your presentation requires psychological empathy
• Entertain your audience - then your presentation should be easy and funny

Checklist: Clothes make people

Your outfit is one of the first things that people perceive in you - not the doctoral degree, expertise, or communication skills. Thirty seconds are enough. And there is no second chance for this first impression.

• Choose your wardrobe with the utmost care - listeners will notice stains, tears and wrinkles one hundred percent. Pay special attention to places that you think you can not really see - such as your shoes and socks.
• Stick to the motto: "Tell me what you are wearing and I will tell you who you are". Choose your style consciously according to the occasion, but in such a way that the clothing also underlines your personality. Because you put the audience in this drawer.
• Pay attention to the occasion according to color: Dark, saturated colors signal rather authority / seriousness, bright colors have a dominant effect. But especially with tall people, they are sometimes too dominant and intimidating.
• Create a contrast between light and dark colors. The higher the contrast, the more competent you will be.
• Pay attention to quality: High-quality fabrics always look nobler, more successful and more competent than cheap ones. And who looks like that, you also trust something accordingly.
• Avoid anything that might distract you: Clinking Bangles, Excessive Jewelery, Silver and Gold Mixed Jewelry, Fat Watches, Rustling Fabrics, Flashy Patterns, Exuberant Outfits, Patterned Stockings, Flashy Shoes, Strong Perfumes. If special accessories are part of your personality, use them sparingly as a personal touch.
• Underline your face, which is in the foreground of the presentation, with a chic hairstyle, a beautiful, not too flashy glasses and - in women - discreet make-up.
• In general, bewitch your audience with facts, not with a flashy but inappropriate outfit.

Even if things are different ...

Of course, your audience can be very different than expected, for example, you have counted with professionals and find lay people. Maybe it's also an open lecture and the group is completely mixed. Or people are just different than you thought - unfortunately you can not plan something like that. However, you can avoid some pitfalls by informing and thinking about the audience in advance. For example, do not host an entertainment show if you have announced a serious lecture. Your listeners are not undefinable masses.

And of course you must not forget your audience during the preparation. Because you do not keep your presentation in front of a wall, but want to evoke an echo. And to make sure that this is as positive as possible, you should first find out who your audience is, because it makes a difference whether you speak in front of an expert audience or lay people, before boys or old people.

Checklist: Stay always confident in presentations

You can do that if you include the audience from the outset. Please consider:

• Which listeners do I have to deal with? Is the composition heterogeneous or homogeneous?
• What interest do the listeners have in the lecture?
• What expertise do the listeners have?
• Which language will you most understand?
• At which level do I meet the audience (eg human-sympathetic or objective)?
• What reactions do I expect or expect from the audience?

Negative beliefs

Many people are afraid to speak in front of an audience, because then you feel out of the crowd and have to face their criticism. They see the audience more as a black mass of relentless critics than as people they want to convey.

Such fears usually arise from negative experiences and, over time, condense into beliefs such as “I just can't speak freely” or “I'm just a boring speaker”.

Do not be scared!

Ms. M., for example, has often heard the criticism that as a public relations specialist, she has a little bit of everything, but she does not know anything.

That is why she thinks: "At the congress there are sure to be a lot of experts who have a much better idea of ​​the individual special topics than I do myself". However, she forgets that these experts certainly have more knowledge of your topic, but they lack an overview.

Make them positive beliefs

Such negative beliefs can make sure that what you fear as a self-fulfilling prophecy actually materializes.

But you can actively do something about it - by making your presentation a success and replacing the negative ones with positive experiences. And by analyzing and working with your strengths and weaknesses.

This is how you deal with fears and stage fright

Do not try to get used to stage fright, because it is important. In stage fright, your body spills out the stress hormone adrenaline, which spurs you to peak performance. If you stand in front of your audience and you do not care, it will not be a good and rousing lecture. And your audience will certainly be less aware of your nervousness than you think. Nevertheless, with a few measures you can reduce the tension slightly:

• Before you start, look for a quiet space where you can meditate for a few minutes or at least relax. Use also breathing and vocal exercises.
• If you are shaking: Stand up straight and press your palms together in front of your chest as if you wanted to swim. With this you dissipate the internal tremor, influence the adrenaline release and strengthen the speech muscles in the chest and neck.
• With autosuggestion you can replace your negative beliefs with positive ones: “I am well prepared”, “I will be good”, “I look forward to my listeners”. Repeat these forms for a few minutes until you believe it yourself.
• Alcohol, valerian or other tranquillizers can help, but also be cumbersome, because at the same time you also lose your ability to react. Plus, you never know for sure how medications work on you. And there is a danger of addiction.
• Do not look at the audience as threatening, black masses, but as people who want to reach you. Make eye contact with those who seem well-disposed to you: for these people, you are holding your presentation.
• Basically: Find a quiet place to relax in advance and try to get down.

Checklist: The best preparation

But not only the circumstances are important, you should also be optimally prepared.

• Start the preparation in good time so that you do not run out of time.
• Read the tips above to prepare for a meeting, to research information and to build up the reasoning above, and also to heed this for the preparation of your presentation.
• If you are well versed in the topic, write meaningful keywords on index cards - these will ensure that you do not forget anything. Or make a note of the most important headlines on a headline sheet to keep track.
• If you are unfamiliar with the topic: Write the full text of the presentation. Then read it so often that looking at the beginning of the sentence is enough to keep the subject in mind. Avoid reading from the script.
• Pay attention to emphasis and pauses in the right places: So you can achieve good effects. Read voice exercises.
• Arrange your documents, then is also order in your head. Do not just quote quotations, but write them verbatim in your redeman's script or on the cards - so you avoid hectic swearing on the table.
• Practice your speech four times. Record yourself in sound (for example, on a computer or with a cassette recorder) or picture (with a digital or video camera) yourself. Let constructive feedback from well-meaning but critical friends.
• Memorize the first four minutes of your presentation: then you will have time to calm down during the lecture.
• Which media do you want to use? Beamer, Overhead, Video, Flipchart? Plan the use of media directly when writing. Then familiarize yourself with the presentation technology on site.
• Come on time, well rested, physically and mentally fit for the lecture. If you are ill, cancel the presentation better if possible. If that does not work, point out your poor condition at the beginning.
• A glass of wine is better not to prepare. Make sure you are sufficiently familiar with the presentation media.

How to skilfully deal with your own weaknesses

Do not make yourself a target. You can not eliminate all weaknesses even with optimal preparation. And unfortunately your listeners do not always react the way you want them to. Some listeners are looking for mistakes.

There is only one thing to do: make yourself very well aware of your strengths and weaknesses so that you can handle them confidently.

Analyze your strengths and weaknesses

Create a table for your strengths and weaknesses as shown below. But do not just list these in writing:

Also keep track of how you use results-oriented properties and how you want to use them. Important: Do not simply criticize your weaknesses, but formulate them positively and constructively consider what you still benefit from:

sizes	improvement	benefits
Expertise
Professional experience in the PR field	Well-founded Reche, good style at the lecture	To convey to the listener my expertise as a PR specialist
individual competence
creativity	I can structure my i...