Be the Message

Incl. Bonus – Communication with meaning for bosses & employees, focus on the essentials, learn the power of rhetoric & charisma, boost self-confidence motivation & resilience

Simone Janson

• Publisher: Best of HR – Berufebilder.de®
• Year: 2025
• eBook ISBN: 9783965963474
• Edition: 8
• Topic: Biological Sciences
• Subtopic: Horticulture
• Index: Biological Sciences

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable projects.

Because many people have something important to say and can bring companies or society as a whole decisively forward. The only crux is that those who often have the most sensible and clever ideas are often too quiet, too sensitive or too introverted to be heard. But visibility determines whether one's own opinion is successfully perceived, i.e. whether one becomes an opinion leader or opinion booster or not, keyword thought leadership. Unfortunately, many good ideas remain hidden from colleagues, bosses, and superiors because the brilliant minds behind them do their work in secret, silently dreaming of more recognition. This is a problem that is likely to intensify in the home office. The solution is to get yourself and your concerns noticed and heard. It helps to position oneself and one's issues accordingly and to communicate this to the outside world using modern communication tools such as videos, social media blogs or podcasts in combination with brilliant rhetoric. This book will help you build your visibility and become a compelling ambassador for your cause.

Knowledge that makes a difference: With its "Information on Demand" concept, the publisher was not only involved in an EU-funded program, but also received several awards. So when you buy the book, you are also doing good: The publisher is financially and personally committed to socially relevant projects such as tree planting campaigns, scholarship foundations, sustainable living, and many other innovative ideas.

The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice.

In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported research results to a limited extent to make information easier to find, which assists you in your search for knowledge.

You also gain extensive premium services: Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible.

That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences.

Publisher and editor Simone Janson is also a best-selling author, was a columnist for WELT and Wirtschaftswoche, and, according to ZEIT, one of Germany's most bloggers on success – find out more about her on Wikipedia.

Achieving Goals and Changing the World: The Power of Right Attitude
// By Rudolf Schenker

What has Barack Obama got to do with the Scorpions? Not much at first glance, but if you take a closer look, there are many things in common.

With the eyes of a child

If you look at our world through the eyes of an innocent child, you quickly seem to discover the secret of a happy and fulfilled life. If you stick to certain rules of the game, bring good grades home with you and work as hard as you can every day, the effort will be generously rewarded - with even more rules, even more school and even harder work. And once you have successfully completed your school days a few years later, you can expect the most ingenious that life has to offer: a job, money and a future that consists of a never-ending hunt for more - until one day you get old and is gray and falls dead. This is commonly referred to as a happy life.

“Honestly, what wild allegations! Where did this Rudolf get this cynicism from? "Some think now. “Yes, and what's the problem? Life is just like that! «, The others. Which group do you belong to? You may not know for sure yourself because you have never thought about it before. Easy, Tiger, it doesn't matter at all, just philosophize a little to yourself. In the meantime, I am telling you about a scene that I saw in my home village Schwarmstedt this summer.

Complaining doesn't help

It was a wonderful day, the sun was shining and the organic farmer was just setting up her fruit and vegetable stand on the village square, like every week. As always, I was drinking my good morning espresso at Gino's when two men entered the pizzeria and sat down at one of the tables next to me. Judging by their appearance and style of clothing, two typical representative fuzzis, around 40 and passing through. They ordered cappuccino and began to clamor about the effects of the financial crisis. They ceaselessly railed against an incompetent state, stupid and power-obsessed politicians and capitalism that was completely out of control. Worst of all was the greedy bank managers, who they clearly and without a doubt identified as the only real culprits in the dilemma. They had to serve for everything: for their bad-tempered boss, for their own fears for the future, for their children's bad grades, even for their private problems. I listened intently. Did one guy really blame a complete stranger banker for his marital crisis? Exactly! And he actually meant it.

Before the financial crisis, he had never had any problems, not with his wife, not with his children, not with his job - his life had been perfect! But now one problem led to another, and of course that could only be due to one person - the bad banker. Discussion ended. The bill, please! When they went their way again a short time later, I watched them go for a moment. They didn't look happy to me. N / A? Did you recognize yourself a little in what the two men said? Perhaps not word for word, and you may have been spared the financial crisis, but haven't you made it a habit to blame others more often than yourself in difficult situations? Feel free to admit it, most of them do.

Everything depends on the right attitude

But let's just stick to the example of the bad banker for a moment. The general public opinion of the banker is notoriously the best, and when the news earlier this year saw plastic dolls dressed like bankers dangling from London lamp posts, you may have thought too - if only for a moment : "That's right. Hang them up, those crooks! ”Okay, read the last sentence one more time. Would you still think that way if the banker were your little brother? Your beloved husband, best friend, or even father? Then what would your picture of all of this be?

The banker is not solely to blame for the misery, if one can even speak of guilt. Take a step further in your mind. It may sound strange, but we are all equally responsible for our current situation. Where is your connection to the banker? Well, you certainly have money in a bank and support this system. You found it useful as long as you were personally fine with it, right? Nobody can absolve themselves of it. We are all in the same boat and we all entertain things that we accept - for our children and their children.

The world is programmed flat

The consciousness of the world has ultimately been steered in this direction by incorrect programming by all of us. Global economic crisis, climate catastrophe, religious wars - we are all of these because it comes from us and only from us. So from you too. It is of no use to look at the others, and certainly not to scold them, because they only do what the system in which we all live tells them to be: be the best, the smartest, the fastest, the strongest! You can see where this thinking leads. Or were you taught to be the happiest at school? Were you admitted to high school because you cared so lovingly for the well-being of the class community, or maybe "only" because you were able to memorize a significant part of it?

It is always said that the world is so difficult to understand, everything is so incredibly complicated, obscure and complex. Maybe, but you don't have to be a super genius to realize that it still doesn't work. As long as more and more people are starving, as long as brutal wars continue to rule entire continents, as long as people around the globe are still suffering and are so unhappy that they can no longer see any meaning in their lives, even though there are solutions for all these problems, I can Nobody with reasonable arguments believe that this system, which created all these crises in the first place, is the right one. It can not be.

The Obama way

We all know that and yet we don't change anything about it. Why do people like these representatives from Ginos Restaurant complain about their unsatisfied life, instead of using the very energy they spend complaining and actively changing something about their situation? Because they don't take responsibility for their own life! They take on the role of victim so as not to feel guilty if they fail in the end. Then they would have to admit: “Shit, I screwed up. Me all alone and no one else!

One can see this phenomenon very well in the Barack Obama's success story. I don't think he's so admired solely because he managed to become the first black president in the history of the United States of America. Rather, it is because he did something that seemed almost impossible. The burden that came with his skin color was so immense that he had to muster an unimaginably strong willpower to overcome the seemingly insurmountable hurdles. Obama achieved his big dream and showed humanity that anything can be achieved if you believe in yourself. That's why he's so adored and celebrated like a rock star. At last the world has a leader again to put responsibility for all its problems on. We have received a new messiah who is now to judge it, and we can breathe freely again, because from now on we no longer have to think about our own inaction.

Sometimes starting small is the best solution

Sure: Our world needs visionaries like Obama who break out, who jump off course and go their own way. People for whom there is no categorization, who create a new form of tension and bring us forward together. But you can be one too. No, it is you already! They just haven't noticed yet. Sometimes the most beautiful flower grows out of a stinking manure heap, but if we stand in front of it with our eyes closed, we will never be able to see its beauty. The economic crisis is such a stinking manure pile. We need the resulting tension to keep our normal

To mess up order once again. What we call "normal order" is being thrown mightily into chaos, and yet it does not seem so bad that we are taking this crisis as an opportunity to fundamentally change something in the way we all think. We are shaken up properly, but not really shaken awake. Head in the sand, close your eyes and through. Either we do nothing at all or we try to fi nd solutions to the problems, always resorting to the means that have brought us into this situation in the first place. We fly to the moon, launch rockets into space, but do not recognize the apparently simplest things.

We have to change the system

That is why there will continue to be lively crises in the future, in whatever form, until maybe at some point the last person realizes that our system should be changed. All well and good, but what has all this got to do with me? You might ask. You just want to get your own life going and not save the whole world right away. I understand that of course, but in principle there is no contradiction in this. The development of the big world works in the same way as your own very personal little world, like that of any other single person. We created it ourselves according to our ideas, constructed it ourselves.

God has consciously given us free will on our way, that's why he lets us do all this nonsense. He has endowed each of us, you, me, Barack Obama, Osama bin Laden, all seven billion people on this planet with so much power that we are not only theoretically but also practically in this second, now on the spot, everything different can do. We all carry this knowledge within us, but very few call it up.

Let's look ahead positively

At least I noticed that the global consciousness has changed massively for the better recently. That's good, because 30 years ago things looked very different. Humanity is slowly waking up from its slumber, at a snail's pace, but at least. As the saying goes: constant dripping wears away the stone. And yet we keep losing sight of the big picture and focus our energy not on change, but on the accumulation of matter: house, car, television, laptop, mobile phone and and and. Our children are already suffocating on all the toys in their children's rooms and at the same time no longer know what to play with because their brains cannot cope with this constant stress.

We flood our senses with new stimuli and do not even notice that we are desperately trying to cover up a deficiency. Because all the stuff that we put on ourselves is a clear sign that we are missing something important in life. Namely the ability to fill life with oneself. That's why yogis don't need anything anymore, because they have so much positive energy in them that everything outside is completely superfluous. Objects simply no longer have any meaning because their state of consciousness is already on a much higher level. If you will, they are hot on the heels of the mystery of life, and you will agree with me that a fancy sports car seems insignificant in comparison, doesn't it?

That all sounds very spooky, I'm well aware of that. I've been on this trip for over four decades and can only recommend getting a ticket as well. It doesn't cost anything, it's all for free. You won't be walking around overnight with the wisdom of a yogi, but you will find the fog slowly but surely clearing around you. It's a beastly feeling! I promise!

How to understand the world better

The world is not that difficult to understand at all if you take the effort to immerse yourself in it with all your senses. One trick is to try to turn off whatever knowledge you already have. Just imagine that you have lost your memory. Yes, okay, this is far from easy, but try anyway. When a baby is born it is endowed with all of the features that we as human beings have. But instead of expressing and developing this potential, society acts on the baby and continually kills these divine abilities.

It is already written in the Bible: "Let us be like children ...", because children are the lucky ones. That's the whole point. This is where we have to start. Ask yourself why our children, the older they get, the more they move towards adulthood, the more unhappy and stressed they become. The answer sounds plausible: Because the system constantly forces children to fight against their own nature. Children instinctively approach life in a playful way, they do not tense up because their mind does not block them. They are not afraid of their future, which is why they can still have real fun. What percentage of adults can say that about themselves? I don't know, but the number won't be very high.

Virgin Killer

We wanted to express exactly this phenomenon back in 1976 with the cover of our album Virgin Killer. A young, naked girl sat behind a pane that had a crack in its most intimate place. For us at the time it was art and social criticism at the same time, but the youth protectionists only saw it as a huge mess. Admittedly, the motif was a very straightforward form we chose to indicate that time is the death of all virginity. The child is screwed up by information that some people cobbled together a very long time ago, partly with clear connections to the laws of nature, but partly only to mislead a society into keeping it trapped in its own system .

That too sounds quite adventurous and like a great dark conspiracy of humanity against itself? And you're still wondering where you come into play? You just want to b...

Table of contents

• Imprint
• Introduction: How to Benefit from an Integrated Knowledge System & Bonus Advantages – For Greater Success, Financial Freedom, & Quality of Life
• Employer branding and change in corporate culture: Poisoned vs. Laughing company // By Anne M. Schüller
• How women in leadership fail: Do good and talk about it // By Cristina Muderlak
• Reach and convince people: from advertising to message // By Felix Holzapfel
• Change and motivation in the world of work: thinking new things, new messages // By Christoph Teege
• Alexej Nawalny or 6 Benefits of Social Media Communication: Freedom for Dialogue! // By Stefan Häseli
• The manager of the future: 3 X 4 steps in the digital transformation // By Fiona Elsa Dent, Vicki Holton
• Employee motivation through empathy in leadership: Listening is not a feeling of shyness // By Dr. Anke Nienkerke-Springer
• Make a career as a politician: people convince and inspire with charisma // By Fabian Linden
• How companies manage crises: Mastering challenges with courage // By Simone Janson
• Innovation through diversity: Investing in diversity as a gain for corporate culture // By Carolin Fourie
• Inspiration innovation new ideas: act like a real leader! // By Simon O. Sinek
• Achieving Goals and Changing the World: The Power of Right Attitude // By Rudolf Schenker
• Meaning in a crisis: why we need «motiviruses» in change // By Stefan Dudas
• Being authentic as a means to success: you are unique! // By Hermann H. Wala
• Conclusion: How to anchor the Success Triangle in your Life with many Benefits & free Premium Content
• Authors Overview – Your Experts in the Integrated Knowledge System
• Your Toolbox for a Successful & Free Life with Quality Assured Expert Knowledge: The integrated Knowledge System by Best of HR - Berufebilder.de​® Best of HR - Berufebilder.de®
• Appendix to the Integrated System of the Success Triangle: Tips & Practical Examples for the Interactive Knowledge Journey