Fundraising Fundamentals
eBook - PDF

Fundraising Fundamentals

A Guide to Annual Giving for Professionals and Volunteers

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Fundraising Fundamentals

A Guide to Annual Giving for Professionals and Volunteers

About this book

"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses... my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations."
-Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel
Former Chair of the Association of Professionals Foundation Board
Adjunct Professor of Philanthropy, Columbia University Proven methods and techniques for running a successful annual giving campaign Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on:
* How to find likely first-time donors
* Membership organizations and donor clubs
* Methods of donor renewal, upgrading, and reward
* Recruiting and training volunteer solicitors
* Multimedia and Internet soliciting techniques

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Yes, you can access Fundraising Fundamentals by James M. Greenfield in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2004
Print ISBN
9780471209874
eBook ISBN
9780471272786

Table of contents

  1. Fundraising Fundamentals A Guide to Annual Giving for Professionals and Volunteers SECOND EDITION