Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today's most revealing, readable and above all relevant lessons in Marketing Excellence.
eBook - PDF
Marketing Excellence
Winning Companies Reveal the Secrets of Their Success
- 389 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it's likely that some operate in yours.
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Table of contents
- Cover
- Contents
- Foreword
- Introduction: so what’s the big idea?
- Acknowledgements
- About the authors
- 1: Marketing measurement excellence
- 2: Customer insight
- 3: Launching new brands
- 4: Brand extension
- 5: Brand revitalisation
- 6: Sustaining the brand promise
- 7: Marketing communications: getting the message across
- 8: Creating loyal relationships
- 9: Crossing borders: international brand development
- 10: Internal marketing: engaging employees
- 11: Developing marketing capabilities
- 12: Doing well by doing good
- Appendix
- Index
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Yes, you can access Marketing Excellence by Hugh Burkitt,John Zealley in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over 1.5 million books available in our catalogue for you to explore.