- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
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Yes, you can access Space Race by Jim Taylor in PDF and/or ePUB format, as well as other popular books in Business & Decision Making. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Space Race