Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
eBook - PDF
The Marketing Director's Role in Business Planning and Corporate Governance
- 314 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
The Marketing Director's Role in Business Planning and Corporate Governance
About this book
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.
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Table of contents
- The Marketing Director’s Role in Business Planning and Corporate Governance
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Yes, you can access The Marketing Director's Role in Business Planning and Corporate Governance by Gerald Michaluk in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.