Transitioning to Virtual and Hybrid Events
eBook - PDF

Transitioning to Virtual and Hybrid Events

How to Create, Adapt, and Market an Engaging Online Experience

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Transitioning to Virtual and Hybrid Events

How to Create, Adapt, and Market an Engaging Online Experience

About this book

C reating virtual events is not as simple as moving the same content online— learn how to immediately leveragevirtualsolutionsfor effective in-person online events

As the globalCOVID-19pandemic continues to have unprecedented impact onboth the global economyand thewhole of theworldpopulation, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations arescramblingto createvirtualmeetings andeventsto addressimportant time-sensitiveissues.

Transitioning to Virtual and Hybrid Events explainseverything an event host needs toknowabout going virtual, fromunderstanding the new audience, toadapting content to the new medium, tomarketing effectively, andmuchmore.AuthorBen Chodor, president ofIntrado Digital Media, provides expert advice and real-worldinstructionsfordelivering engaginghybrid, virtual, and streamingeventsand webinarsfor companies of all sizes andacrossallindustries.Packed with detailedtutorials, real-worldcase studies, illustrative examples, andhighly usefulchecklists, this comprehensive resource providesstep-by-stepguidanceon:

  • Planning, creating, and implementing a digital event
  • Choosing between astream, awebcast, orahybrid event
  • Evaluatingdifferent technological solutions
  • Producingcompelling virtual contentfor a variety of scenarios
  • Effectively promoting online events
  • Meeting the needsofa diverse and global audience

Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked withenhancingtheirorganization'scontinuity plans, enablingtheir employee base to work remotely, or creating any type of virtual solution tomeet thisurgent crisis.

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Yes, you can access Transitioning to Virtual and Hybrid Events by Ben Chodor,Gabriella Cyranski in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2020
Print ISBN
9781119747178
eBook ISBN
9781119747192
Edition
1

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Foreword
  6. Introduction
  7. Chapter 1 Understanding Virtual and Hybrid Events
  8. Chapter 2 Understanding Virtual Communication Tools
  9. Chapter 3 Converting from Physical to Virtual
  10. Chapter 4 Hybrid Events: The Best of Both Worlds
  11. Chapter 5 Virtual Event Planning 101
  12. Chapter 6 Assembling Your Virtual Event or Hybrid Event Team
  13. Chapter 7 Adapting Your Content for Virtual
  14. Chapter 8 Preparing Speakers for Virtual Appearances
  15. Chapter 9 Monetization through Exhibitors and Sponsorships
  16. Chapter 10 Marketing Your Virtual Event
  17. Chapter 11 The Power of Virtual Event Data
  18. Conclusion: Virtual Events Are Here to Stay
  19. About the Authors
  20. Appendix: Glossary of Terms
  21. Index
  22. EULA