Copyright ©David Amerland, 2021. All rights reserved.
No part of this publication may be reproduced, distributed, or transmitted
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First Published, 2021.
ISBN 13: 978-1-84481-175-5
ISBN 10: 1-84481-175-1
Published by New Line Books, London
Warning and Disclaimer
Although every precaution has been taken to verify the accuracy of the information contained herein, the author and publisher assume no responsibility for any errors or omissions. No liability is assumed for damage or injury that may result from the use of information contained within.
Every book I write owes a lot to those around me. The ones who put up with my insane questions and outlandish suggestions. And that special person who has to suffer through my moods as I strive to make the writing in my mind to become the words you read. You all know who you are. Thank you is never enough.
Intentional
How To Live, Love, Work and Play Meaningfully
David Amerland
New Line Books
London
Permissions
Fig. 8-2 made available under Creative Commons License. Copyright its respective owners.
Acknowledgements
There is no such thing as an original idea or a novel thought. Some things may be articulated first by someone and their articulated synthesis may be such as to make them feel fresh and original but their seeds have come from somewhere external. Everything that comes from inside our head has been put there by the external world.
This time round a great many brilliant people contributed in some way to my thinking. Some did so consciously in open, involved discussions over Zoom and Google Meet over a period of months. Others, shaped my thinking with their comments, reactions, suggestions and ideas. Others still, live their life in an intentional way and, to me, they became a source of inspiration.
So, in no particular order, my deepest gratitude to Ron Serina, Bruce Marko, Gina Fiedel, Bruce McTague and Zara Altair.
My deepest thanks also to Eva Goldstein whose editing sharpened up my prose when I faltered and whose questions helped make this book better than I expected.
If you come across any of them in social media give them a shout out. They fully deserve it.
About the Author
David Amerland is a Chemical Engineer by training who specialized in quantum mechanical perturbations in laminar flow processes, before stumbling into the world of search engine optimization (SEO), social media marketing and branding via mathematics. He is the author of over a dozen books on business, marketing and search including The Tribe That Discovered Trust and the best-selling Google Semantic Search. He writes for Inc., Forbes, and HP UK and blogs extensively on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search, social media and branding are changing. His last book, The Sniper Mind became, for him, a deep dive in the world of neuroscience, critical decision making and brain analytics and their application in real-world business.
Praise for “The Sniper Mind”
“The first word that comes to mind after finishing this book? Wow. Just wow. Insightful, engaging, extremely well researched, and very well written. And now, for the meatier review.
“When I first stumbled across this book I was skeptical. While I saw that the author was well reviewed for other books, those books were about SEO and marketing, not the military, personal development, leadership, or any other topics running rampant through these chapters. But after having the book in my cart for weeks, going back and forth on whether to pull the trigger, I did, and I'm so glad I made that decision.”
- Sara, Amazon Review
“I recommend reading this book. The sniper stories act as a kind of fuel that keeps you moving through it, so it ends up being a quick read. Over the course of reading this book, you start to put together a much better understanding of how it is that the human mind can be trained over time to accomplish amazing feats and perform on a whole new level.”
- Gideon Rosenblatt, The Vital Edge
“As a former Navy SEAL officer and FBI SWAT operator I’ve had the distinct pleasure of working with snipers over the span of 20 years. David’s assessment of how the sniper mind works is as good as it gets. More importantly, he gives hope to those looking to tap into the psyche of these amazing individuals. This is an absolute must read for anyone looking to become better in any aspect of life.”
- Errol Doebler, former Navy SEAL, former FBI Special Agent, and founder of Leader 193
“The Sniper Mind book is power. Key success factors are delivered to you in a great way that enables readers to blow up their professional and personal barriers! This is a terrific approach to cognition and perfectly in line with what I’ve learned over 30 years, moving fro...
