Publishing in the Digital Age
How Business Can Thrive in a Rapidly Changing Environment
- 182 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Publishing in the Digital Age
How Business Can Thrive in a Rapidly Changing Environment
About this book
The world of publishing is evolving at an ever-increasing speed, with developments in digital workstreams and products, customer expectation, enriched content curation, and user-generated content becoming commonplace. In Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment, Ross discusses the most significant and recent developments in educational and trade publishing, educational technology, and marketing that has enabled a new generation of content creators to reach more consumers. It is the only book that addresses disruption in the industry head on.
Building on the insights from his last book, Dealing with Disruption: Lessons from the Publishing Industry, Ross takes a fresh look at the publishing environment and provides the reader with a clear view of how publishing has evolved and how it has benefitted consumers regardless of their preferred medium for accessing knowledge. Through an examination of what has worked and what has not, and with Ross's unique perspective of more than 35 years of publishing success, Publishing in the Digital Age presents an indispensable overview of the publishing industry, how it has evolved during the first quarter of the 21st century, and how publishers, content providers, and consumers can benefit from the many options that are available today. With insights from industry leaders, Ross discusses new opportunities on the Web, streaming services, and audio formats. He reviews new publishing platforms and provides a practical guide for content developers to address the knowledge needs of their constituents by giving readers real-life, actionable examples of how best to publish their content consistent with users' purchasing preferences.
The book will be of interest to specialists in education: K-12 and higher education, the non-fiction trade, corporate education trainers, and specialist sectors such as scholarly, technical, and medical publishing. It includes clear applications for any business that is undergoing transformation or is forced to make a radical pivot because of sudden environmental changes or market conditions.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- List of figures
- List of tables
- Also by Michael N. Ross
- Preface
- Introduction: our analog past
- 1 The 21st-century publisher: bridging millennial formats
- 2 Print and digital hybrids: first inklings
- 3 Data, metadata, and humans
- 4 EdTech: closing the digital divide
- 5 Keeping the customer satisfied
- 6 First, identify the problem
- 7 The media and the message
- 8 āPalaces for the peopleā and their treasures
- 9 āInformation (almost) wants to be freeā
- Epilogue: back to the future
- Index