BOOM: The Business Coach Playbook

The 13 Proven Steps to Business Success

Clay Clark, Dr. Robert Zoellner

• Publisher: Thrive Edutainment, LLC
• Year: 2017
• eBook ISBN: 9780998443553
• Topic: Business
• Subtopic: Business General
• Index: Business

This is the lastest book from the craniums ofUS Small Business Administration Entrepreneur of the Year, business coach Clay Clark, and serial entrepreneur and business owner Dr. Robert Zoellner.

BOOM: The 13 Steps to Business Success from a Business Coach is one of the most practical and succinct books to learn the proven systems needed to grow a successful business. Loaded with real business cases studies from business owners like you, depictions of real world business scenarios, and truth cannon notable quotables will have you turning page after page. This book has been designed to teach you the systems that will allow you to work ON the business, not just IN it. You will be able to MANAGE strategy, and delegate execution.

From the Authors:

"I am writing this book because Dr. Zoellner and I want to teach YOU how to start and grow a sustainably successful business so that YOU can create both the financial and time freedom YOU need to enjoy YOUR life as you see fit. The only reason a business exists is to serve YOU and provide YOU with the funds to pursue YOUR F6 goals: If you had all of the money in the world, what would you spend your time doing?"

"We both grew up poor and between Doctor Zoellner and I, we have built (in no particular order) America’s largest wedding entertainment company (www.DJConnection.com), two booming optometry clinics (www.DRZoellner.com), one of the most successful men’s grooming (haircut) businesses in Oklahoma (www.EITRLounge.com), one of the largest auto auctions in the mid-west (Z66AA.com), the most successful PR and Marketing Firm in Oklahoma (www.MakeYourLifeEpic. com), a thriving durable medical company called A to Z Medical (www.AToZMedicaltulsa.com), the nation’s largest award-winning wedding photography company (www.EpicPhotos.com), a bank (that Doctor Zoellner invested heavily in...www.BankRegent.com), a thriving online school (www.Thrive15.com), a regional radio show (www.ThriveTimeShow.com), and a 200 acre championship horse-breeding ranch (www.rockinzranchok.com). Building a successful business is not infinitely complicated, you just have to start by solving a problem that people legitimately have and that you can solve at a profit. Entrepreneurship is not about “going viral”, “being disruptive in the marketplace, ” “success secrets” and all of the crap that you will learn if you earn an MBA, invest every waking hour into watching TED Talks, or spend your hard-earned money paying Tai Lopez or the countless other online charlatans who promise your instant success. By the way, Tai Lopez’s office is located at the following address: Office 3, Unit R, Penfold Works Trading Estate Imperial Way, Watford, Herts, WD24 4YY. Do a search for his building using Google Maps. It’s fascinating. Thrive15.com is located at 1100 Riverwalk Terrace #100 Jenks, OK 74037."

CHAPTER 3

STEP 1

ESTABLISH REVENUE GOALS

“The goal of business is to serve you.”

DOCTOR ROBERT ZOELLNER

Optometrist turned multimillionaire and the CEO of Thrive15.com

You mean entrepreneurs have to sit down and do math? But the reason you started a business was to avoid doing things that you don’t like doing.

MYSTIC STATISTIC

“8 out of 10 entrepreneurs who start businesses fail within the first 18 months.”

“Five Reasons 8 Out Of 10 Businesses Fail,” Eric T. Wagner, Forbes

Well, here is the reality of the situation, my friend. You must sit down and make detailed revenue goals based upon reality if you are going to be able to manage a team, manage your emotions, manage your bank account, and manage the relationships with investors (should you ever want to have them).

“When you do hard things, life gets easier.”

LEE COCKERELL

Thrive15.com Partner / Mentor and the former Executive Vice President of Walt Disney World Resorts who once managed 40,000 cast members

This reminds me of a client that we worked with years ago. After looking at her numbers it became apparent that based upon her baking capacity and her current pricing that it was impossible for her to ever make more than $40,000 per year. However, once we knew the numbers and knew that denial and blaming weren’t viable solutions, we went ahead and raised her prices almost 50 cents per cookie. Because raising her cookie prices by 50 cents did not increase her rent, her payroll, or anything other than her top-line revenue. She was able to increase her income to be able to reach the financial freedom that she was looking for and she only irritated about 5% of her customers in the process.

After just one month of diligently implementing the 3-legged marketing stool (Search Engine Optimization, Targeting ads on Facebook, and Retargeting ads on Google), the execution of sales scripting, and using a no-brainer offer to close deals, a dog trainer that we worked with got to a place where they were bringing in $2,200 of sales for every $71 they were spending on ads. This company now sees their growth potential and is currently looking for real estate to expand their business.

EMOTIONAL ROLLER COASTER CHECK

Don’t freak out if your revenue goals turn out to not be accurate years, months, or weeks later. As an entrepreneur, you must absolutely be sold out to the rhythm of: DEFINE, ACT, MEASURE, REFINE. You must accept that you can’t steer a parked bus. You must keep moving.

1.Define what you think is going to work with your coach.

2.Act after you have gathered all of the facts.

3.Measure the results of the action steps that you have taken without...

Table of contents

• Cover
• Title Page
• Copyright Page
• Contents
• Who Is Clay Clark?
• Be Coachable Don’t Stand in the Way of Your Own Success
• Don’t Fake It The System Only Works If You Have A Real Product Or Service
• Sowing & Reaping The Law of Cause and Effect
• Step 1: Establish Revenue Goals
• Step 2: Establish the Number of Customers Needed to Break Even and Achieve Financial Freedom
• Step 3: Establish the Number of Hours You Are Willing to Work On Your Business
• Step 4: Determine Your Unique Value Proposition
• Step 5: Improve Branding
• Step 6: Create a 3-Legged Marketing Stool
• Step 7: Create a Sales Conversion System
• Step 8: Determine Sustainable Customer Acquisition Costs
• Step 9: Create Repeatable Systems, Processes, and File Organization
• Step 10: Management Execution
• Step 11: Create a Sustainable and Repetitive Weekly Schedule
• Step 12: Human Resources and Recruitment
• Step 13: Do Your Accounting
• You Have What It Takes A Little Encouragement for You