Polands New Ways of Public Diplomacy
eBook - PDF

Polands New Ways of Public Diplomacy

  1. 242 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Polands New Ways of Public Diplomacy

About this book

This book analyzes when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools. Since 2004, when Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Poland's public diplomacy has been strongly oriented on Europe and shaped by geopolitics. It integrated transmission and network models of communication. The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory.

«The book (
) is the first monograph analyzing contemporary Polish public diplomacy written in English, being at the same time a methodologically sound piece of research, based on extensive primary source research.»

Professor Andrzej Mania, Chair of American Studies and the History of Diplomacy and International Politics, Jagiellonian University

«An excellent case study of public diplomacy. Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts.»

Professor Eytan Gilboa, Director, Center for International Communication, Bar-Ilan University

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Yes, you can access Polands New Ways of Public Diplomacy by Beata Ociepka in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Art & Business. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Contents
  3. List of Abbreviations
  4. 1. Introduction
  5. 2. Poland’s Re-Entry into the International Community: The Geopolitical Context
  6. 3. Public Diplomacy as a Communication Model
  7. 4. Messages and Images: Translating Poland with Key Messages and Logos
  8. 5. Cultural Diplomacy: From Paderewski to “Don’t Panic. We are from Poland”
  9. 6. Politics of Memory as a Core Element of Poland’s (New) Public Diplomacy
  10. 7. Mediated Public Diplomacy
  11. 8. Development Cooperation and the Promotion of Democracy
  12. 9. Soft Line of Economic Power: The Economy as a Brand
  13. 10. Bottom–Up: The Self-Government Dimension and Citizen Public Diplomacy
  14. 11. Conclusion
  15. List of Tables
  16. Index
  17. Interviewees
  18. References