eBook - PDF

International Corporate Public Affairs Management

Name: International Corporate Public Affairs Management
ISBN: 9783653062106

Politische Kommunikationsnetzwerke Multinationaler Unternehmen

Thomas Beck,

134 pages
English
PDF
Available on iOS & Android

eBook - PDF

International Corporate Public Affairs Management

Politische Kommunikationsnetzwerke Multinationaler Unternehmen

Thomas Beck,

About this book

Das Buch erstellt einen analytischen Bezugsrahmen für die Erfassung und Evaluation kommunikativer Einflussbeziehungen von Unternehmen. Bislang mangelte es an perspektivischer Vielfalt, theoretischen Fundierungsmöglichkeiten und geeigneten Instrumenten zur Rekonstruktion und Analyse des komplexen politischen Beziehungsmanagements Multinationaler Unternehmen. Der Autor verknüpft Schlüsselkonzepte des Issues- und Stakeholdermanagements, der Politikfeldanalyse, Tauschtheorie und Lobbyismusforschung mit dem Netzwerkansatz. Das Ergebnis ist eine neuartige Forschungsheuristik, die es möglich macht, Public Affairs aus relationaler Perspektive zu betrachten und themenzentrierte politische Anspruchsgruppenkommunikation von Organisationen zu analysieren.

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Yes, you can access International Corporate Public Affairs Management by Thomas Beck in PDF and/or ePUB format, as well as other popular books in Sprachen & Linguistik & Wirtschaftsgeschichte. We have over one million books available in our catalogue for you to explore.