The book for the first time explores in-depth the life and work of Herta Herzog (1910–2010), an Austrian-American social psychologist. Herzog spent most of her working life in the United States, where she moved to in the 1930s, following her first husband Paul Lazarsfeld into migration and working with him at the famous Office of Radio Research in Princeton and Columbia. The chapters by scholars from the U.S., Israel, Germany and Austria show the amazing scope of Herzog's work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research. Herzog crossed many borders, moving from Europe to the U.S. and back again, stepping over disciplinary lines as well as restrictions by gender.
eBook - PDF
What Do We Really Know About Herta Herzog?
Exploring the Life and Work of a Pioneer of Communication Research
- 182 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
What Do We Really Know About Herta Herzog?
Exploring the Life and Work of a Pioneer of Communication Research
About this book
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Table of contents
- Cover
- Copyright Information
- Acknowledgments
- Authors
- Foreword Personal Memories from the Family
- Introduction Herta Herzog: A Pioneer of Communication and Marketing Research
- Lifelines—Herzog’s Life and Work
- Herta Herzog and the Viennese School of Radio Research
- Herta Herzog and the Founding Mothers of Mass Communication Research
- Two Step Analysis: From a Lonely Kitchen to a Lively Living Room
- From Listeners to Viewers: Herzog as the Founder of Qualitative Entertainment and Audience Research
- The Discovery Process in Herta Herzog’s Research on Radio Daytime Serials. With an Appendix on the Invention of the Focus Group
- “… And this I Called Image.” An Interview with Dr. Herta Herzog
- Insights for the Mad Men—Why Herta Herzog is still an Inspiration for Advertising and Market Research
- A Female Researcher but not a Feminist
- Lessons from Herta Herzog’s Work for the History of Communication Research
- Herta Herzog’s Publications: A Chronological Bibliography
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Yes, you can access What Do We Really Know About Herta Herzog? by Elisabeth Klaus, Josef Seethaler in PDF and/or ePUB format, as well as other popular books in Lingue e linguistica & Studi sulla comunicazione. We have over 1.5 million books available in our catalogue for you to explore.