Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.
- 360 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Information
10
Understanding
Business
in
the
Global
Economy
which
colonial
and
economic
expansion
ultimately
contributed
to
the
outbreak
of
World
War
I.
There
is
particular
emphasis
on
the
interrelationship
between
politics
and
economics
in
the
creation
(and
mainte-
nance)
of
protectionism
and
in
particular,
on
the
post-
World
War
II
period,
which
saw
the
establishment
of
international
regulatory
bodies
such
as
the
United
Nations
(UN),
International
Monetary
Fund
(IMF),
and
the
General
Agreement
on
Tariffs
and
Trade/
World
Trade Organisation
(GATT/WTO).
Technological
innovations
made
possible
an
increase
in
the
breadth
and
scope
of
trade,
and
brought
coun-
tries
into
contact
with
new
ideas
and
products.
We
look
at
the
expansion
and
consolidation
of
various
colonial
empires,
and
the
Industrial
Revolution
and
the
wide-ranging
effects
this
had
on
both
the
motiva-
tion
to
trade
(increased
productivity)
and
the
ability
to
trade
(enhanced
transportation
and
communica-
tions).
The
European
Empires
are
the
focus
of
national
trading
patterns
in
the
next
section,
and
the
way
in
Table of contents
- Cover
- Contents
- List of Figures
- List of Tables
- List of Boxes
- Acknowledgements
- Introduction
- PART I THE BACKGROUND TO INTERNATIONAL BUSINESS
- PART II RELATIONS AT THE NATIONAL LEVEL
- Part III RELATIONSHIPS AT THE CORPORATE LEVEL
- Part IV RELATIONSHIPS AT THE INDIVIDUAL LEVEL
- Conclusion: The Future of Business Relationships?
- References
- Author Index
- Subject Index
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