Mastering Fashion Marketing
eBook - PDF

Mastering Fashion Marketing

  1. 240 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Mastering Fashion Marketing

About this book

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Yes, you can access Mastering Fashion Marketing by Tim Jackson, David Shaw in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Year
2017
Print ISBN
9781403919021
eBook ISBN
9781137092717
Edition
1
Subtopic
Marketing

Table of contents

  1. Cover
  2. Half title
  3. Title
  4. Copyright
  5. contents
  6. list of tables
  7. list of figures
  8. abbreviations
  9. acknowledgements
  10. introduction
  11. chapter 1 the customer and fashion consumption
  12. chapter 2 marketing research and information for fashion
  13. chapter 3 fashion marketing segmentation, targeting and positioning (STP)
  14. chapter 4 marketing mix: the fashion product
  15. chapter 5 marketing mix – pricing in fashion
  16. chapter 6 marketing mix: promotion and marketing communications
  17. chapter 7 marketing mix: place – channels of distribution and service
  18. chapter 8 branding in fashion and luxury
  19. chapter 9 new approaches to fashion marketing
  20. chapter 10 strategic and tactical planning in fashion marketing
  21. glossary
  22. references
  23. index