Three
MEET ME IN THE LOBBY
Nothing more accurately indicates the stages of growth of a city than its hotels.
âD. C. McCord, Dallas building inspector, February 27, 1926
Just how many of the 15,000 people that have represented Dallasâs population gain annually for several years may be traced to our excellent hotels cannot be ascertained.
âDallas, official publication of the Dallas Chamber of Commerce, February 1925
The half-century between the opening of the Adolphus and the debut of the Statler saw the hotelsâ function remain essentially the same, but rapid advances in technology provided guests with a great variety of safer, cleaner, and more comfortable accommodations.
Many hotels led local efforts for civic responsibility and even social change. During World War I, hotels sponsored âmeatlessâ and âwheatlessâ days to conserve food for the war effort. Hotel workers had been trying for many years to organize during the Progressive Era and were finally successful in 1922. Despite these noble causes, hotel operators were in the business to make money and sometimes flaunted the law. During Prohibition, it was generally known that a downtown hotel was an easy place to obtain illicit whiskey, and hotel management defiantly resisted public officialsâ efforts to ban the sale of âset-upsâ (essentially cracked ice and ginger ale).
The development of good roads and the affordability of the automobile saw establishments such as the Melrose and the Stoneleigh open as âapartment hotelsâ that blended the amenities of home with the convenience and prestige of a âbig cityâ hotel.
The most significant year of this period was 1925, which saw yet another major expansion of the Adolphus, the openings of the Hotel Scott and of the fondly remembered Baker, and the origins of an enterprise that would become practically synonymous with the word âhotel.â
The hotel business was highly competitive, but owners and operators realized that an organization to promote their properties and lobby for common interests was needed. In 1903, the Texas Hotel Keepers Association was founded at the Oriental Hotel. In 1922, the Dallas Hotel Menâs Association was organized to âco-operate with other business organizations in the upbuilding of Dallas and to take an active part in all civic activities.â Otto Herrold of the Adolphus was elected its first president. By 1936, when this advertisement ran, the group had changed its name to the Dallas Hotel Association and claimed 20 member hotels. (The Adolphus Archives.)
Ohioan Charles Mangold moved to Dallas in 1885 where he established a wholesale and retail liquor business. An enthusiastic Oak Cliff booster, Mangold promoted arts and culture, developed Lake Cliff Park, led the establishment of the Oak Cliff Little Theater, and promoted the construction of the first permanent viaduct between Oak Cliff and Dallas, in addition to building the Jefferson Hotel. He is shown here with Jefferson bartenders in 1933. (Dallas Public Library.)
Constructed with Texas materials and opened in October 1917, the Hotel Jefferson was state of the art for its time. One floor was reserved for âthe exclusive use of women unattended, no men being quartered on that floor.â Mangold related that on opening day, a woman arriving in Dallas said she had been told the city was uncouth, but her first impression, âthrough the Jefferson, was an agreeable surprise.â (Authorâs collection.)
Dallasâs Union Station was completed in 1916 and consolidated the five depots and nine railroads serving the city into a single Beaux Arts terminal. The Jefferson was strategically situated across from the depot so that the traveler crossed Ferris Plaza, George Kesslerâs âfront door to Dallas,â to reach the hotel. Named for Royal Ferris, who served on the committee that lobbied for the construction of the terminal, the park was completed in 1921. (Authorâs collection.)
Travelers arriving at Union Station needed only to cross Houston Street to find clean, comfortable accommodations. The location was ideal for transient visitors such as traveling salesmen and was particularly busy during the annual State Fair of Texas. Efforts were made to create a home-like atmosphere, and each room was equipped with glass-topped bureaus and dressing tables and âBrussels and Axminster rugs covering the floors.â (Authorâs collection.)
The Jefferson proved so profitable that an extensive addition was begun in 1919. Completed in 1921, the expansion tripled the size of the hotel and boasted âthe largest hotel lobby in Dallas.â By the 1940s, a massive Dr. Pepper advertising sign with its prewar âGood For Lifeâ slogan had been added to the roof. Dr. Pepper, although invented in Waco, was based in Dallas for many years. Dr. Pepperâs annual stockholdersâ meeting was often held at the Jefferson, which perhaps explains the signâs prominent perch. The Dr. Pepper and Hotel Jeff...