DESTROY Digital Media Platforms

Digital Media Platforms

Chris Grant

• Publisher: Sevenhorns Publishing
• Year: 2022
• ISBN:
  9781736388792
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

You take your shot at success and fame. You tell anyone who will listen, "Hey, check me out! I'm on Spotify, Amazon, and YouTube!" Finally, you're validated. You're at the table with the big kids — Right? WRONG.

YOUR CONTENT EVERYWHERE GETS YOU NOWHERE...

Music industry insider Christopher Grant Sr. introduces UnderRepresented Creatives to the groundbreaking concept of Competitive Streaming™and DESTROYs the idea that creatives must rely on traditional digital media platforms for discovery. He levels the playing field for URCs, as he calls them, to achieve success — regardless of fame, connections, or net worth.

"I'm not here to bash traditional digital media platforms like Spotify, Netflix, Amazon, etc., but I know what they're good at and what they're not good at. Unfortunately, one thing they're not good at is making you a star."—CGrantSr.

Christopher Grant, Sr. has nearly 20 years of successful experience in the entertainment industry. As founder and CEO of upstart media company SEVENHORNS, host of the DESTROY Podcast, and founder of TraxBox, Inc., Chris believes in the power of multimedia to impact society for good. One of his lifelong pursuits has been to create and deliver culturally relevant content that challenges the human condition.

PREFACE

The impact of digital media and its platforms has transformed the world. I’ve lived through the transitions from vinyl, to cassette, to CD, to downloading MP3s, to streaming. All the technological advances were welcome and needed. Honestly, cassettes became a headache to deal with; sure, they were smaller than vinyl and easier to carry around, but I hated the tape it contained. It would always get caught up in my older brother Paul Jr.’s boom box. More often than not, I failed to pull the mangled tape from all the mechanical gears inside before he discovered the mess, and I’d get pounded.

Later, CDs arrived, but they had their issues, too. The darn things always got scratched, and kept skipping. I tried fixing the scratches with a pencil eraser, and using one of those CD cleaners, but I could never get the crazy thing to work.

The amazing MP3 changed the game. No more tangled tapes or scratched CDs! I could carry all my tunes on this cool device called an iPod. And MP3s only cost 99¢. I figured the low price was justified, since I had to pay so much for the iPod. I guess some perceived even that was too much. Soon, many of my friends downloaded tracks for free on a site called LimeWire. But I felt guilty going that route, as a producer and musician I understood the hard work we artists put in to our music, and deserved to be paid for it.

As a young boy, I made several homemade tracks with my older brother Paul, and I was inspired to make more after meeting legendary producer Maurice Starr (founder of New Edition and New Kids on the Block). I truly believed I would be the next Michael Jackson. I saved every penny I earned to buy equipment and spent endless hours honing my craft. I produced...