eBook - PDF

Qualitative Research & Creativity

Name: Qualitative Research & Creativity
Author: Georges GUELFAND

Georges GUELFAND,

English
PDF
Available on iOS & Android

eBook - PDF

Qualitative Research & Creativity

Georges GUELFAND,

About this book

How can qualitative studies meet the challenges posed by new communications technologies and changes in consumer behaviour and attitudes? What is the impact of neuroscience research, the internet, social networks, emerging communities - of current and future scientific, technological and societal changes - on our methods?In an ever changing world, how to analyse and optimize a marketing or publicity project, a product or a brand strategy - how to create new concepts, new insights, and how to complete these tasks, internationally, under tighter deadlines and increasing budget constraints?This book aims to answer these questions by rethinking the foundations of the qualitative discipline, and by presenting recent developments in its methodology, practices and techniques. More than a mere manual, it offers a practical source of inspiration for qualitative studies and for marketing.

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Yes, you can access Qualitative Research & Creativity by Georges GUELFAND in PDF and/or ePUB format, as well as other popular books in Commerce & Commerce Général. We have over one million books available in our catalogue for you to explore.