Die Innovationskultur
eBook - PDF

Die Innovationskultur

- Konzeption und Untersuchung eines Mehrebenenmodells

,
  1. 336 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Die Innovationskultur

- Konzeption und Untersuchung eines Mehrebenenmodells

,

About this book

Zur Erzielung von Umsatz- und Ertragswachstum fokussieren sich die meisten Unternehmen auf Innovationen – sie setzen Ressourcen und Personal frei, geben Innovationsziele vor und managen den Innovationsprozess.Diese Maßnahmen sind nicht ausreichend, sagt Axel Lippold, der in seinem Buch erlĂ€utert, wie eine innovationsfördernde Unternehmenskultur zu gestalten ist. Erst Unternehmen mit einer fundierten Innovationskultur nutzen das vollstĂ€ndige Potenzial bei der Entwicklung und EinfĂŒhrung von Innovationen. Die kulturbedingte Erhöhung des langfristigen Innovationserfolges ist insbesondere in hart umkĂ€mpften MĂ€rkten als strategischer Wettbewerbsvorteil zu interpretieren. Basierend auf einer umfangreichen empirischen Analyse entwickelt der Autor konkrete Gestaltungsempfehlungen zur Umsetzung einer Innovationskultur fĂŒr die Praxis

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Information

Publisher
Cuvillier Verlag
Year
2007
Print ISBN
9783867272773
eBook ISBN
9783736922778
Edition
1

Table of contents

  1. Lip.jpg
  2. Diss3N.pdf