Controlling von Direktbanken mit der Balanced Scorecard
eBook - PDF

Controlling von Direktbanken mit der Balanced Scorecard

,
  1. 330 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Controlling von Direktbanken mit der Balanced Scorecard

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About this book

Der vorliegende Band thematisiert eingehend das Potential der Balanced Scorecard (BSC) als modernes Controllinginstrument und Managementsystem mit besonderer Berücksichtigung der spezifischen Situation von Direktbanken. Ausgehend von den Defiziten traditioneller Kennzahlensysteme und Controllinginstrumente und der rasanten Dynamik zunehmend internationalisierter Märkte und variabler Nachfrager wird die von Kaplan/Norton konzipierte Balanced Scorecard im Detail in ihren Grundgedanken, Elementen und Charakteristika entfaltet. Dabei stehen die normativen Kategorien der Ausgewogenheit und Multiperspektivität im Vordergrund, die den Zugewinn gegenüber traditionellen Konzeptionen begründen. Diese prinzipielle Analyse der BSC wird dann auf die spezifische Situation von Direktbanken zugeschnitten und der Dreiklang (perspektivenspezifische Bestimmung der Ziele – Fixierung der Kennzahlen – adäquate Maßnahmenkataloge) auch anhand eines fiktiven Fallbeispiels durchgespielt.Eine kritische Würdigung der BSC und Verbesserungsanregungen runden den Band schließlich ab.

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Information

Publisher
Cuvillier Verlag
Year
2008
Print ISBN
9783867275576
eBook ISBN
9783736925571
Edition
1

Table of contents

  1. 9783867275576.jpg
  2. Diss2klein.pdf