There's a science to getting others to buy from youâa secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn't really about moving a product or service. It's about moving people.
Having spent nearly three decades meticulously examining the skillsets required for connecting with othersâthrough the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the worldâbestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others.
Whether you're a seasoned professional or an entrepreneur trying to pitch the next great ideaâor maybe you just want to get better at getting what you wantâ The Human Sales Factor: TheHuman-to-HumanEq uation for Connecting, Persuading, and Closing the Deal is for you. This book is a peek under the hood of Lance's proven, predictable, scalable process. It's designed for sales leaders and their teams, yet is still approachable and applicable for the person who just wants to open doors and increase the chances of getting anything they want or need.
Connecting and persuading are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.
Despite all the processes, lingo, methodologies, and corporate rhetoric, salesâno matter the industryâhas never truly been B2B or B2C. It always has and always will be doneHuman-to-Human.