eBook - PDF

Publicidad, comunicación y cultura

Name: Publicidad, comunicación y cultura
ISBN: 9788490645895

Perspectivas teóricas para el estudio de la publicidad

García López,

Javier,

202 pages
English
PDF
Available on iOS & Android

eBook - PDF

Publicidad, comunicación y cultura

Perspectivas teóricas para el estudio de la publicidad

García López,

Javier,

About this book

A través de la publicidad, las empresas e instituciones transmiten ideas predominantes sobre lo que está socialmente aceptado, sobre cómo debe comportarse un ciudadano ejemplar. La publicidad penetra en la piel social ideológicamente imponiendo arquetipos, juicios y creencias. En tanto que ideológica, la transferencia comunicativa de la publicidad enfoca experiencias de deseo y oculta sus métodos de persuasión. La publicidad es, sin duda, comunicación y cultura. Este libro pretende ser una herramienta útil para conocer mejor el ámbito publicitario y para saber cómo estudiarlo y analizarlo, intuyendo sus poderosos efectos sobre la sociedad y sobre su ambiente. Ahora más que nunca se hace necesario un marco teórico que ayude a investigadores, publicitarios y receptores a desenredar los mágicos y oscuros mensajes de la publicidad.

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Yes, you can access Publicidad, comunicación y cultura by García López, Javier in PDF and/or ePUB format, as well as other popular books in Ciencias sociales & Estudios de medios. We have over one million books available in our catalogue for you to explore.