eBook - PDF

¿Cómo crear un storytelling de marca

Name: ¿Cómo crear un storytelling de marca
ISBN: 9788491168867

De la teoría a la práctica profesional

Freire Sánchez,

Alfonso,

92 pages
English
PDF
Available on iOS & Android

eBook - PDF

¿Cómo crear un storytelling de marca

De la teoría a la práctica profesional

Freire Sánchez,

Alfonso,

About this book

Somos cocreadores y demandantes de relatos en un contexto donde el storytelling adquiere una nueva dimensión social. Un fenómeno que no ha pasado inadvertido para las marcas: las campañas publicitarias cuentan historias sobre personas y no se centran en sus productos o servicios. Este libro tiene el objetivo de explicar los procesos creativos esenciales para redactar historias de marca; su estructura, características y condiciones que los convierten en historias creíbles, eficaces y generadoras de vínculos emocionales con los consumidores. Todo ello, mediante la combinación de diferentes métodos profesionales que van desde el proceso estratégico hasta la ideación audiovisual.

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Yes, you can access ¿Cómo crear un storytelling de marca by Freire Sánchez, Alfonso in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.