eBook - PDF

Big data

Name: Big data
ISBN: 9788491164159

Eje estratégico en la industria audiovisual

172 pages
English
PDF
Available on iOS & Android

eBook - PDF

Big data

Eje estratégico en la industria audiovisual

About this book

Elbig data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece elbig datasupone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones delbusiness intelligence.

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