eBook - PDF

Comunicar la moda en Internet

Name: Comunicar la moda en Internet
ISBN: 9788491168607

Medios, marcas, influencers y usuarios

Fernández de Córdova,

Isabel,

222 pages
English
PDF
Available on iOS & Android

eBook - PDF

Comunicar la moda en Internet

Medios, marcas, influencers y usuarios

Fernández de Córdova,

Isabel,

About this book

Internet es hoy el canal paradigmático mediante el cual acceder a una información inmediata, global e ilimitada sobre moda, que estimula a todos aquellos interesados por este fenómeno de múltiples caras. Los usuarios indagan, investigan, se entretienen y compran en este escenario de fronteras difusas que acapara sugestivamente su atención. ¿Cómo han cambiado las dinámicas informativas? ¿Qué actores las protagonizan y cómo funcionan? ¿Qué entornos sociales roban los preciosos minutos de atención de los usuarios? Medios, marcas e influencers forman parte del ecosistema informativo cien por cien visual y ágil. Este libro presenta una base teórica, casos reales y testimonios de profesionales que ayudan a entender este nuevo sistema con un efecto radical sobre la industria.

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Yes, you can access Comunicar la moda en Internet by Fernández de Córdova, Isabel in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Journalism. We have over one million books available in our catalogue for you to explore.