Este libro explora la naturaleza de los valores, analizando su papel en la comunicación audiovisual producida con fines persuasivos. Para ello, toma como muestra de estudio la propaganda televisiva y publicitaria que apareció en forma de anuncios de televisión durante las campañas electorales españolas de los años 2008, 2011, 2015 y 2016. Para organizar los resultados se aprovechó la clasificación de Shalom H. Schwartz. Estas herramientas, en conjunto, exponen las coincidencias y diferencias axiológicas entre la publicidad comercial y la propaganda política, en el contexto electoral. Este libro puede resultar de gran interés para estudiantes y profesores de Comunicación, Ciencias Sociales y Humanidades. También puede ser útil como referencia para futuras investigaciones relacionadas con el tema, o como material de reflexión para profesionales dedicados a la creación o el análisis de propaganda y publicidad.Con este libro aprenderás sobre: valores; publicidad comercial; propaganda política; marcas; partidos políticos; persuasión; axiología; objetivismo; subjetivismo; spot televisivo; comunicación
- 227 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
El factor persuasivo en la comunicación audiovisual
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Table of contents
- Prólogo
- Introducción
- Valores en contexto
- Propuesta del modelo de análisis
- Análisis de los spots
- Resultados del análisis
- Direcciones web
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Yes, you can access El factor persuasivo en la comunicación audiovisual by Hernández Olmedo, José Luis in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Political Campaigns & Elections. We have over 1.5 million books available in our catalogue for you to explore.